Dave Diaz from Redfork Marketing Shares Great Insights into Helping Marketing Agencies

Thanks for the Insights Dave!

Dave Diaz from Redford Marketing joined us at the Agency Connect podcast.

Redford Marketing is a marketing agency offering pro branding + logo options, websites, and other marketing services.

Check out some of the value bombs shared by Dave in this episode!

“Marketing is not just getting the word out anymore. Marketing in many ways is about the entire experience from start to finish, because if someone hears about a restaurant on ‘DoorDash’ per se, they place an order and because the restaurant doesn’t have integrated technology they miss it, right? That customer is going to have a terrible customer experience and decide not to order there again, and so understanding these technologies and working with companies that understand them well enough to integrate them and actually take advantage of the simplicity that technology can bring, I think is a really key component in marketing today.”

Thank you Dave Diaz for your candid and honest story at another Agency Connect podcast.

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[Music]

welcome back i’m sunir shah president of

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welcome back i’m sunir shah president of

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welcome back i’m sunir shah president of

the cloud software association and ceo

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the cloud software association and ceo

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the cloud software association and ceo

of appine here we have another agency

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of appine here we have another agency

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of appine here we have another agency

connect one on one where we’re trying to

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connect one on one where we’re trying to

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connect one on one where we’re trying to

get the digital under control to get

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get the digital under control to get

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get the digital under control to get

agencies under control i have my friend

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agencies under control i have my friend

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agencies under control i have my friend

dave diaz from red fork marketing him

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dave diaz from red fork marketing him

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dave diaz from red fork marketing him

and i are like uh old souls put together

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and i are like uh old souls put together

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and i are like uh old souls put together

i know i think everything he’s

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i know i think everything he’s

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i know i think everything he’s

he’s doing is all the stuff that i am

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he’s doing is all the stuff that i am

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he’s doing is all the stuff that i am

focused on no i’m not saying he’s the

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focused on no i’m not saying he’s the

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focused on no i’m not saying he’s the

best agency in the world but he has a

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best agency in the world but he has a

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best agency in the world but he has a

pretty smart cookie when it comes to

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pretty smart cookie when it comes to

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pretty smart cookie when it comes to

organizing agencies efficiently or using

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organizing agencies efficiently or using

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organizing agencies efficiently or using

digital in order to serve relatively

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digital in order to serve relatively

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digital in order to serve relatively

difficult customers small businesses

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difficult customers small businesses

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difficult customers small businesses

locally dave introduce yourself tell us

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locally dave introduce yourself tell us

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locally dave introduce yourself tell us

about red fork and you know how you came

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about red fork and you know how you came

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about red fork and you know how you came

to be so wise senior first of all thank

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to be so wise senior first of all thank

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to be so wise senior first of all thank

you for the introduction it’s a lot um

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you for the introduction it’s a lot um

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you for the introduction it’s a lot um

you know in many ways i don’t i don’t

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you know in many ways i don’t i don’t

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you know in many ways i don’t i don’t

think i see ourselves as a big agency at

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think i see ourselves as a big agency at

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think i see ourselves as a big agency at

all uh in many ways we’re still growing

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all uh in many ways we’re still growing

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all uh in many ways we’re still growing

we’re still learning but we’ve had a few

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we’re still learning but we’ve had a few

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we’re still learning but we’ve had a few

conversations at this point i think one

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conversations at this point i think one

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conversations at this point i think one

of the big things that will help

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of the big things that will help

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of the big things that will help

introduce me the the best is um you know

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introduce me the the best is um you know

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introduce me the the best is um you know

as a child i i was fascinated by

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as a child i i was fascinated by

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as a child i i was fascinated by

technology while my friends were out

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technology while my friends were out

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technology while my friends were out

playing uh or doing video games or so on

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playing uh or doing video games or so on

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playing uh or doing video games or so on

and so forth i was inside building

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and so forth i was inside building

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and so forth i was inside building

computers and learning about all the

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computers and learning about all the

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computers and learning about all the

intricate little pieces and how they

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intricate little pieces and how they

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intricate little pieces and how they

work together and how software played a

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work together and how software played a

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work together and how software played a

role in that and so of course i i think

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role in that and so of course i i think

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role in that and so of course i i think

regardless of what type of business i

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regardless of what type of business i

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regardless of what type of business i

started it was always destined to be

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started it was always destined to be

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started it was always destined to be

technology first right and so in many

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technology first right and so in many

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technology first right and so in many

ways the the marketing agency that we

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ways the the marketing agency that we

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ways the the marketing agency that we

own today had to incorporate technology

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own today had to incorporate technology

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own today had to incorporate technology

and this and the technology had to be at

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and this and the technology had to be at

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and this and the technology had to be at

the forefront that’s a lot of who i am

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the forefront that’s a lot of who i am

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the forefront that’s a lot of who i am

i’m defined by technology i used to work

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i’m defined by technology i used to work

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i’m defined by technology i used to work

for a technology company i have i i own

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for a technology company i have i i own

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for a technology company i have i i own

most of their equipment at this point to

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most of their equipment at this point to

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most of their equipment at this point to

run my daily life so it’s you know it’s

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run my daily life so it’s you know it’s

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run my daily life so it’s you know it’s

been a long interesting journey but yeah

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been a long interesting journey but yeah

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been a long interesting journey but yeah

you know it’s interesting i i too am a

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you know it’s interesting i i too am a

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you know it’s interesting i i too am a

computer scientist i ended up marketing

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computer scientist i ended up marketing

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computer scientist i ended up marketing

through a series of unfortunate life

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through a series of unfortunate life

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through a series of unfortunate life

decisions as i like to say

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decisions as i like to say

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decisions as i like to say

and my view is engineering your way into

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and my view is engineering your way into

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and my view is engineering your way into

a market because i just believe

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a market because i just believe

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a market because i just believe

like the internet is is a this giant

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like the internet is is a this giant

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like the internet is is a this giant

piece of software right that is the mark

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piece of software right that is the mark

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piece of software right that is the mark

the way we access customers through

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the way we access customers through

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the way we access customers through

marketing if you don’t have a technical

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marketing if you don’t have a technical

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marketing if you don’t have a technical

pens digital marketing agencies are all

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pens digital marketing agencies are all

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pens digital marketing agencies are all

digital martech agencies and you know

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digital martech agencies and you know

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digital martech agencies and you know

this is the

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this is the

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this is the

this is the conundrum that led to this

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this is the conundrum that led to this

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this is the conundrum that led to this

what i’m going with this podcast is i

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what i’m going with this podcast is i

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what i’m going with this podcast is i

just find that so many agencies start on

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just find that so many agencies start on

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just find that so many agencies start on

the creative side but to get the

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the creative side but to get the

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the creative side but to get the

technology under control is actually the

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technology under control is actually the

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technology under control is actually the

secret to scalability and sustainability

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secret to scalability and sustainability

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secret to scalability and sustainability

otherwise you’re trading time for money

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otherwise you’re trading time for money

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otherwise you’re trading time for money

but you start on the tech side which is

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but you start on the tech side which is

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but you start on the tech side which is

so interesting and came to marketing how

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so interesting and came to marketing how

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so interesting and came to marketing how

did you end up in marketing i hope it

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did you end up in marketing i hope it

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did you end up in marketing i hope it

was for better life decisions than i

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was for better life decisions than i

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was for better life decisions than i

made when i was working for this

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made when i was working for this

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made when i was working for this

technology company i i had the

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technology company i i had the

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technology company i i had the

opportunity of working in a retail store

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opportunity of working in a retail store

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opportunity of working in a retail store

and meeting lots and lots of people who

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and meeting lots and lots of people who

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and meeting lots and lots of people who

very clearly were excellent at what they

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very clearly were excellent at what they

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very clearly were excellent at what they

did right they could they could speak

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did right they could they could speak

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did right they could they could speak

about their business top to bottom but

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about their business top to bottom but

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about their business top to bottom but

then they had their avery rip out you

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then they had their avery rip out you

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then they had their avery rip out you

know business template card with their

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know business template card with their

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know business template card with their

uh sbc global or bellsouth.net email

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uh sbc global or bellsouth.net email

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uh sbc global or bellsouth.net email

address and uh you know you ask them you

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address and uh you know you ask them you

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address and uh you know you ask them you

ask them if you know oh let me take what

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ask them if you know oh let me take what

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ask them if you know oh let me take what

does your website look like right and

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does your website look like right and

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does your website look like right and

you know i think people forget how

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you know i think people forget how

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you know i think people forget how

quickly technology has moved right i’m

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quickly technology has moved right i’m

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quickly technology has moved right i’m

talking about 10 years ago when

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talking about 10 years ago when

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talking about 10 years ago when

many businesses especially small

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many businesses especially small

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many businesses especially small

businesses didn’t have a website or even

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businesses didn’t have a website or even

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businesses didn’t have a website or even

resources to get one in the first place

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resources to get one in the first place

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resources to get one in the first place

right so you know a lot of these people

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right so you know a lot of these people

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right so you know a lot of these people

if they even had a website to begin with

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if they even had a website to begin with

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if they even had a website to begin with

it certainly wasn’t marketing oriented

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it certainly wasn’t marketing oriented

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it certainly wasn’t marketing oriented

it was put together by uncle bob and um

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it was put together by uncle bob and um

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it was put together by uncle bob and um

you know it did not

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you know it did not

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you know it did not

represent their businesses so i i felt

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represent their businesses so i i felt

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represent their businesses so i i felt

like what was happening was you would

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like what was happening was you would

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like what was happening was you would

see these large corporations with large

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see these large corporations with large

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see these large corporations with large

budgets be able to dominate this

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budgets be able to dominate this

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budgets be able to dominate this

internet space this internet space that

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internet space this internet space that

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internet space this internet space that

was supposed to make business accessible

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was supposed to make business accessible

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was supposed to make business accessible

for everyone right uh and in reality it

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for everyone right uh and in reality it

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for everyone right uh and in reality it

was too challenging for many of the

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was too challenging for many of the

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was too challenging for many of the

small businesses and so

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small businesses and so

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small businesses and so

so with that

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so with that

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so with that

as a hobby i started making websites and

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as a hobby i started making websites and

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as a hobby i started making websites and

eventually it unfolded and several years

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eventually it unfolded and several years

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eventually it unfolded and several years

later i have an agency now and we’re

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later i have an agency now and we’re

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later i have an agency now and we’re

doing everything from you know setting

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doing everything from you know setting

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doing everything from you know setting

up a pls system for a restaurant to

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up a pls system for a restaurant to

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up a pls system for a restaurant to

making sure that we understand the full

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making sure that we understand the full

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making sure that we understand the full

customer journey of somebody who orders

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customer journey of somebody who orders

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customer journey of somebody who orders

something online to understanding the

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something online to understanding the

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something online to understanding the

the flavors of ice cream that somebody

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the flavors of ice cream that somebody

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the flavors of ice cream that somebody

tends to order more often than the other

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tends to order more often than the other

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tends to order more often than the other

right um and all of those things are

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right um and all of those things are

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right um and all of those things are

easily tracked and understood through

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easily tracked and understood through

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easily tracked and understood through

technology there are some ways to abuse

00:04:04.470 –> 00:04:04.480

technology there are some ways to abuse

00:04:04.480 –> 00:04:07.190

technology there are some ways to abuse

that and i think i think doing as much

00:04:07.190 –> 00:04:07.200

that and i think i think doing as much

00:04:07.200 –> 00:04:10.710

that and i think i think doing as much

as you can to um to be honest and fort

00:04:10.710 –> 00:04:10.720

as you can to um to be honest and fort

00:04:10.720 –> 00:04:12.550

as you can to um to be honest and fort

right and make sure that you are

00:04:12.550 –> 00:04:12.560

right and make sure that you are

00:04:12.560 –> 00:04:15.030

right and make sure that you are

honoring people in their own decisions

00:04:15.030 –> 00:04:15.040

honoring people in their own decisions

00:04:15.040 –> 00:04:17.670

honoring people in their own decisions

and their privacy i think all of that is

00:04:17.670 –> 00:04:17.680

and their privacy i think all of that is

00:04:17.680 –> 00:04:19.909

and their privacy i think all of that is

tremendously important but you can you

00:04:19.909 –> 00:04:19.919

tremendously important but you can you

00:04:19.919 –> 00:04:21.670

tremendously important but you can you

can serve those markets and do it in a

00:04:21.670 –> 00:04:21.680

can serve those markets and do it in a

00:04:21.680 –> 00:04:24.150

can serve those markets and do it in a

way in which people enjoy it and have

00:04:24.150 –> 00:04:24.160

way in which people enjoy it and have

00:04:24.160 –> 00:04:26.390

way in which people enjoy it and have

fun and i think i think if you’re doing

00:04:26.390 –> 00:04:26.400

fun and i think i think if you’re doing

00:04:26.400 –> 00:04:27.670

fun and i think i think if you’re doing

it like that and you teach small

00:04:27.670 –> 00:04:27.680

it like that and you teach small

00:04:27.680 –> 00:04:29.350

it like that and you teach small

business owners how to make those types

00:04:29.350 –> 00:04:29.360

business owners how to make those types

00:04:29.360 –> 00:04:30.870

business owners how to make those types

of decisions and how to incorporate that

00:04:30.870 –> 00:04:30.880

of decisions and how to incorporate that

00:04:30.880 –> 00:04:33.110

of decisions and how to incorporate that

type of technology they end up being

00:04:33.110 –> 00:04:33.120

type of technology they end up being

00:04:33.120 –> 00:04:34.950

type of technology they end up being

just as successful as the next person so

00:04:34.950 –> 00:04:34.960

just as successful as the next person so

00:04:34.960 –> 00:04:36.390

just as successful as the next person so

that’s what we found within our company

00:04:36.390 –> 00:04:36.400

that’s what we found within our company

00:04:36.400 –> 00:04:38.950

that’s what we found within our company

we put that process together and here we

00:04:38.950 –> 00:04:38.960

we put that process together and here we

00:04:38.960 –> 00:04:40.950

we put that process together and here we

are the way you describe it i mean this

00:04:40.950 –> 00:04:40.960

are the way you describe it i mean this

00:04:40.960 –> 00:04:42.550

are the way you describe it i mean this

is true like clients

00:04:42.550 –> 00:04:42.560

is true like clients

00:04:42.560 –> 00:04:44.870

is true like clients

need all this help but it’s confusing

00:04:44.870 –> 00:04:44.880

need all this help but it’s confusing

00:04:44.880 –> 00:04:46.150

need all this help but it’s confusing

because they’re not it’s not their core

00:04:46.150 –> 00:04:46.160

because they’re not it’s not their core

00:04:46.160 –> 00:04:47.990

because they’re not it’s not their core

competency you know they could be ex

00:04:47.990 –> 00:04:48.000

competency you know they could be ex

00:04:48.000 –> 00:04:49.510

competency you know they could be ex

lots of customers who are like really

00:04:49.510 –> 00:04:49.520

lots of customers who are like really

00:04:49.520 –> 00:04:51.670

lots of customers who are like really

technical like say an hvac company it

00:04:51.670 –> 00:04:51.680

technical like say an hvac company it

00:04:51.680 –> 00:04:53.030

technical like say an hvac company it

could be really technical hvac but

00:04:53.030 –> 00:04:53.040

could be really technical hvac but

00:04:53.040 –> 00:04:54.310

could be really technical hvac but

internet marketing is just a whole other

00:04:54.310 –> 00:04:54.320

internet marketing is just a whole other

00:04:54.320 –> 00:04:55.909

internet marketing is just a whole other

domain one thing we talked about in the

00:04:55.909 –> 00:04:55.919

domain one thing we talked about in the

00:04:55.919 –> 00:04:58.070

domain one thing we talked about in the

pre-interview is like

00:04:58.070 –> 00:04:58.080

pre-interview is like

00:04:58.080 –> 00:05:00.629

pre-interview is like

having a bad morning uh is that so much

00:05:00.629 –> 00:05:00.639

having a bad morning uh is that so much

00:05:00.639 –> 00:05:02.550

having a bad morning uh is that so much

of life being an agency owner is being a

00:05:02.550 –> 00:05:02.560

of life being an agency owner is being a

00:05:02.560 –> 00:05:04.550

of life being an agency owner is being a

therapist and i think clients are always

00:05:04.550 –> 00:05:04.560

therapist and i think clients are always

00:05:04.560 –> 00:05:06.230

therapist and i think clients are always

anxious all the time so i love asking

00:05:06.230 –> 00:05:06.240

anxious all the time so i love asking

00:05:06.240 –> 00:05:08.310

anxious all the time so i love asking

this question from your point of view or

00:05:08.310 –> 00:05:08.320

this question from your point of view or

00:05:08.320 –> 00:05:09.430

this question from your point of view or

from one of the clients from the

00:05:09.430 –> 00:05:09.440

from one of the clients from the

00:05:09.440 –> 00:05:10.469

from one of the clients from the

client’s point of view i don’t know if

00:05:10.469 –> 00:05:10.479

client’s point of view i don’t know if

00:05:10.479 –> 00:05:12.230

client’s point of view i don’t know if

you’ve had any stories how would they

00:05:12.230 –> 00:05:12.240

you’ve had any stories how would they

00:05:12.240 –> 00:05:14.870

you’ve had any stories how would they

describe what you are actually doing for

00:05:14.870 –> 00:05:14.880

describe what you are actually doing for

00:05:14.880 –> 00:05:16.550

describe what you are actually doing for

them like what is the what is the

00:05:16.550 –> 00:05:16.560

them like what is the what is the

00:05:16.560 –> 00:05:18.629

them like what is the what is the

anxiety that you are taking care of from

00:05:18.629 –> 00:05:18.639

anxiety that you are taking care of from

00:05:18.639 –> 00:05:20.150

anxiety that you are taking care of from

that in their own words have you heard

00:05:20.150 –> 00:05:20.160

that in their own words have you heard

00:05:20.160 –> 00:05:21.990

that in their own words have you heard

anything i love these stories you know

00:05:21.990 –> 00:05:22.000

anything i love these stories you know

00:05:22.000 –> 00:05:22.710

anything i love these stories you know

because

00:05:22.710 –> 00:05:22.720

because

00:05:22.720 –> 00:05:25.110

because

that sem seo ppc like clients don’t talk

00:05:25.110 –> 00:05:25.120

that sem seo ppc like clients don’t talk

00:05:25.120 –> 00:05:26.150

that sem seo ppc like clients don’t talk

like that well

00:05:26.150 –> 00:05:26.160

like that well

00:05:26.160 –> 00:05:28.469

like that well

i think for a lot of companies the the

00:05:28.469 –> 00:05:28.479

i think for a lot of companies the the

00:05:28.479 –> 00:05:30.150

i think for a lot of companies the the

answer to this is probably different

00:05:30.150 –> 00:05:30.160

answer to this is probably different

00:05:30.160 –> 00:05:31.590

answer to this is probably different

right and i think in many ways the

00:05:31.590 –> 00:05:31.600

right and i think in many ways the

00:05:31.600 –> 00:05:33.670

right and i think in many ways the

culture of the company builds the answer

00:05:33.670 –> 00:05:33.680

culture of the company builds the answer

00:05:33.680 –> 00:05:36.469

culture of the company builds the answer

for this and for us specifically a lot

00:05:36.469 –> 00:05:36.479

for this and for us specifically a lot

00:05:36.479 –> 00:05:37.830

for this and for us specifically a lot

of what we do is we go to them we say

00:05:37.830 –> 00:05:37.840

of what we do is we go to them we say

00:05:37.840 –> 00:05:39.670

of what we do is we go to them we say

hey listen there’s two sides of this

00:05:39.670 –> 00:05:39.680

hey listen there’s two sides of this

00:05:39.680 –> 00:05:41.670

hey listen there’s two sides of this

relationship right one side is you you

00:05:41.670 –> 00:05:41.680

relationship right one side is you you

00:05:41.680 –> 00:05:42.950

relationship right one side is you you

just don’t know what you don’t know and

00:05:42.950 –> 00:05:42.960

just don’t know what you don’t know and

00:05:42.960 –> 00:05:43.909

just don’t know what you don’t know and

i think that’s where a lot of the

00:05:43.909 –> 00:05:43.919

i think that’s where a lot of the

00:05:43.919 –> 00:05:45.830

i think that’s where a lot of the

anxiety comes from it’s like hey we have

00:05:45.830 –> 00:05:45.840

anxiety comes from it’s like hey we have

00:05:45.840 –> 00:05:47.670

anxiety comes from it’s like hey we have

this problem or this is very stressful

00:05:47.670 –> 00:05:47.680

this problem or this is very stressful

00:05:47.680 –> 00:05:49.189

this problem or this is very stressful

this is very frustrating or i feel like

00:05:49.189 –> 00:05:49.199

this is very frustrating or i feel like

00:05:49.199 –> 00:05:51.029

this is very frustrating or i feel like

i need 12 more hours in the day to be

00:05:51.029 –> 00:05:51.039

i need 12 more hours in the day to be

00:05:51.039 –> 00:05:52.710

i need 12 more hours in the day to be

able to accomplish all these things or i

00:05:52.710 –> 00:05:52.720

able to accomplish all these things or i

00:05:52.720 –> 00:05:54.230

able to accomplish all these things or i

don’t know how to reach the right people

00:05:54.230 –> 00:05:54.240

don’t know how to reach the right people

00:05:54.240 –> 00:05:55.830

don’t know how to reach the right people

i continue to get traffic but nothing’s

00:05:55.830 –> 00:05:55.840

i continue to get traffic but nothing’s

00:05:55.840 –> 00:05:57.430

i continue to get traffic but nothing’s

converting or whatever it is right and

00:05:57.430 –> 00:05:57.440

converting or whatever it is right and

00:05:57.440 –> 00:05:59.510

converting or whatever it is right and

in that sense what we do is we introduce

00:05:59.510 –> 00:05:59.520

in that sense what we do is we introduce

00:05:59.520 –> 00:06:00.950

in that sense what we do is we introduce

ultimately a marketing team to them and

00:06:00.950 –> 00:06:00.960

ultimately a marketing team to them and

00:06:00.960 –> 00:06:02.629

ultimately a marketing team to them and

we say hey listen you know for for the

00:06:02.629 –> 00:06:02.639

we say hey listen you know for for the

00:06:02.639 –> 00:06:04.230

we say hey listen you know for for the

cost of hiring

00:06:04.230 –> 00:06:04.240

cost of hiring

00:06:04.240 –> 00:06:06.469

cost of hiring

maybe one person with one or two skill

00:06:06.469 –> 00:06:06.479

maybe one person with one or two skill

00:06:06.479 –> 00:06:09.029

maybe one person with one or two skill

sets you get an entire marketing team of

00:06:09.029 –> 00:06:09.039

sets you get an entire marketing team of

00:06:09.039 –> 00:06:10.710

sets you get an entire marketing team of

people who are knowledgeable in many

00:06:10.710 –> 00:06:10.720

people who are knowledgeable in many

00:06:10.720 –> 00:06:12.150

people who are knowledgeable in many

different areas who can help in many

00:06:12.150 –> 00:06:12.160

different areas who can help in many

00:06:12.160 –> 00:06:13.670

different areas who can help in many

different areas and ultimately what

00:06:13.670 –> 00:06:13.680

different areas and ultimately what

00:06:13.680 –> 00:06:15.270

different areas and ultimately what

happens here is we just we get to take a

00:06:15.270 –> 00:06:15.280

happens here is we just we get to take a

00:06:15.280 –> 00:06:16.550

happens here is we just we get to take a

lot of stuff off your plate and more

00:06:16.550 –> 00:06:16.560

lot of stuff off your plate and more

00:06:16.560 –> 00:06:17.990

lot of stuff off your plate and more

specifically the stuff that you’re not

00:06:17.990 –> 00:06:18.000

specifically the stuff that you’re not

00:06:18.000 –> 00:06:19.830

specifically the stuff that you’re not

good at right and one of the things

00:06:19.830 –> 00:06:19.840

good at right and one of the things

00:06:19.840 –> 00:06:21.590

good at right and one of the things

that’s really cool about our company i

00:06:21.590 –> 00:06:21.600

that’s really cool about our company i

00:06:21.600 –> 00:06:23.510

that’s really cool about our company i

think is that because we have developed

00:06:23.510 –> 00:06:23.520

think is that because we have developed

00:06:23.520 –> 00:06:26.469

think is that because we have developed

systems and processes that do not

00:06:26.469 –> 00:06:26.479

systems and processes that do not

00:06:26.479 –> 00:06:28.469

systems and processes that do not

necessarily take a ton of man hours

00:06:28.469 –> 00:06:28.479

necessarily take a ton of man hours

00:06:28.479 –> 00:06:30.150

necessarily take a ton of man hours

we’re able to remove something that

00:06:30.150 –> 00:06:30.160

we’re able to remove something that

00:06:30.160 –> 00:06:31.749

we’re able to remove something that

maybe they were doing very manually at

00:06:31.749 –> 00:06:31.759

maybe they were doing very manually at

00:06:31.759 –> 00:06:33.590

maybe they were doing very manually at

the store where we can take it over and

00:06:33.590 –> 00:06:33.600

the store where we can take it over and

00:06:33.600 –> 00:06:35.350

the store where we can take it over and

put it into a system and it’s done and

00:06:35.350 –> 00:06:35.360

put it into a system and it’s done and

00:06:35.360 –> 00:06:36.790

put it into a system and it’s done and

it’s taken care of the other side of

00:06:36.790 –> 00:06:36.800

it’s taken care of the other side of

00:06:36.800 –> 00:06:39.430

it’s taken care of the other side of

this is we stress the partnership aspect

00:06:39.430 –> 00:06:39.440

this is we stress the partnership aspect

00:06:39.440 –> 00:06:41.510

this is we stress the partnership aspect

we stress that we’re not successful

00:06:41.510 –> 00:06:41.520

we stress that we’re not successful

00:06:41.520 –> 00:06:43.749

we stress that we’re not successful

without them being fully invested in us

00:06:43.749 –> 00:06:43.759

without them being fully invested in us

00:06:43.759 –> 00:06:45.510

without them being fully invested in us

and so we’re not asking for them to do

00:06:45.510 –> 00:06:45.520

and so we’re not asking for them to do

00:06:45.520 –> 00:06:47.270

and so we’re not asking for them to do

the marketing work we’re asking for them

00:06:47.270 –> 00:06:47.280

the marketing work we’re asking for them

00:06:47.280 –> 00:06:49.110

the marketing work we’re asking for them

to explain to us how things are going at

00:06:49.110 –> 00:06:49.120

to explain to us how things are going at

00:06:49.120 –> 00:06:50.950

to explain to us how things are going at

a physical store or what sales look like

00:06:50.950 –> 00:06:50.960

a physical store or what sales look like

00:06:50.960 –> 00:06:52.550

a physical store or what sales look like

or what items are selling more than

00:06:52.550 –> 00:06:52.560

or what items are selling more than

00:06:52.560 –> 00:06:54.309

or what items are selling more than

others right and by getting that type of

00:06:54.309 –> 00:06:54.319

others right and by getting that type of

00:06:54.319 –> 00:06:55.830

others right and by getting that type of

information we get to work together as a

00:06:55.830 –> 00:06:55.840

information we get to work together as a

00:06:55.840 –> 00:06:57.749

information we get to work together as a

team and ultimately do what i think any

00:06:57.749 –> 00:06:57.759

team and ultimately do what i think any

00:06:57.759 –> 00:06:58.950

team and ultimately do what i think any

business owner does when they hire

00:06:58.950 –> 00:06:58.960

business owner does when they hire

00:06:58.960 –> 00:07:00.309

business owner does when they hire

somebody right they get to take

00:07:00.309 –> 00:07:00.319

somebody right they get to take

00:07:00.319 –> 00:07:01.670

somebody right they get to take

something off their plate that they may

00:07:01.670 –> 00:07:01.680

something off their plate that they may

00:07:01.680 –> 00:07:03.430

something off their plate that they may

not actually be very good at and give it

00:07:03.430 –> 00:07:03.440

not actually be very good at and give it

00:07:03.440 –> 00:07:05.189

not actually be very good at and give it

to somebody else who can do it better

00:07:05.189 –> 00:07:05.199

to somebody else who can do it better

00:07:05.199 –> 00:07:07.909

to somebody else who can do it better

that’s 100 it i learned this by having

00:07:07.909 –> 00:07:07.919

that’s 100 it i learned this by having

00:07:07.919 –> 00:07:09.909

that’s 100 it i learned this by having

clients yell at me until i figured it

00:07:09.909 –> 00:07:09.919

clients yell at me until i figured it

00:07:09.919 –> 00:07:11.589

clients yell at me until i figured it

out they just want you to take it off

00:07:11.589 –> 00:07:11.599

out they just want you to take it off

00:07:11.599 –> 00:07:13.430

out they just want you to take it off

their plate like not they’re burdened

00:07:13.430 –> 00:07:13.440

their plate like not they’re burdened

00:07:13.440 –> 00:07:15.270

their plate like not they’re burdened

and they want you to take care of it you

00:07:15.270 –> 00:07:15.280

and they want you to take care of it you

00:07:15.280 –> 00:07:17.510

and they want you to take care of it you

know and it’s so interesting to me how

00:07:17.510 –> 00:07:17.520

know and it’s so interesting to me how

00:07:17.520 –> 00:07:19.830

know and it’s so interesting to me how

much people don’t know that you know and

00:07:19.830 –> 00:07:19.840

much people don’t know that you know and

00:07:19.840 –> 00:07:21.830

much people don’t know that you know and

on the shingle on their website you see

00:07:21.830 –> 00:07:21.840

on the shingle on their website you see

00:07:21.840 –> 00:07:23.510

on the shingle on their website you see

so many agencies they list like all the

00:07:23.510 –> 00:07:23.520

so many agencies they list like all the

00:07:23.520 –> 00:07:25.270

so many agencies they list like all the

skills they have i’ve interviewed a lot

00:07:25.270 –> 00:07:25.280

skills they have i’ve interviewed a lot

00:07:25.280 –> 00:07:26.550

skills they have i’ve interviewed a lot

already and i just got what they want to

00:07:26.550 –> 00:07:26.560

already and i just got what they want to

00:07:26.560 –> 00:07:29.189

already and i just got what they want to

talk about you know we do seo ppc ui app

00:07:29.189 –> 00:07:29.199

talk about you know we do seo ppc ui app

00:07:29.199 –> 00:07:31.189

talk about you know we do seo ppc ui app

design whatever just throwing out all

00:07:31.189 –> 00:07:31.199

design whatever just throwing out all

00:07:31.199 –> 00:07:33.110

design whatever just throwing out all

their capabilities right but you know

00:07:33.110 –> 00:07:33.120

their capabilities right but you know

00:07:33.120 –> 00:07:35.029

their capabilities right but you know

what do you market yourself at about

00:07:35.029 –> 00:07:35.039

what do you market yourself at about

00:07:35.039 –> 00:07:36.390

what do you market yourself at about

you’re talking about results like you’re

00:07:36.390 –> 00:07:36.400

you’re talking about results like you’re

00:07:36.400 –> 00:07:37.990

you’re talking about results like you’re

talking about them their story

00:07:37.990 –> 00:07:38.000

talking about them their story

00:07:38.000 –> 00:07:39.830

talking about them their story

captivating customers building

00:07:39.830 –> 00:07:39.840

captivating customers building

00:07:39.840 –> 00:07:42.309

captivating customers building

businesses you know success selling

00:07:42.309 –> 00:07:42.319

businesses you know success selling

00:07:42.319 –> 00:07:43.909

businesses you know success selling

stuff i mean if it comes down to sales

00:07:43.909 –> 00:07:43.919

stuff i mean if it comes down to sales

00:07:43.919 –> 00:07:45.430

stuff i mean if it comes down to sales

but those are the words from a business

00:07:45.430 –> 00:07:45.440

but those are the words from a business

00:07:45.440 –> 00:07:46.869

but those are the words from a business

owner’s point of view and they don’t

00:07:46.869 –> 00:07:46.879

owner’s point of view and they don’t

00:07:46.879 –> 00:07:48.150

owner’s point of view and they don’t

know what like what you’re talking what

00:07:48.150 –> 00:07:48.160

know what like what you’re talking what

00:07:48.160 –> 00:07:49.990

know what like what you’re talking what

you’re doing but they just want you to

00:07:49.990 –> 00:07:50.000

you’re doing but they just want you to

00:07:50.000 –> 00:07:52.070

you’re doing but they just want you to

help them out as a team member

00:07:52.070 –> 00:07:52.080

help them out as a team member

00:07:52.080 –> 00:07:53.430

help them out as a team member

well and the other thing too is that

00:07:53.430 –> 00:07:53.440

well and the other thing too is that

00:07:53.440 –> 00:07:55.189

well and the other thing too is that

thing you know technology at the

00:07:55.189 –> 00:07:55.199

thing you know technology at the

00:07:55.199 –> 00:07:56.950

thing you know technology at the

forefront right was supposed to make

00:07:56.950 –> 00:07:56.960

forefront right was supposed to make

00:07:56.960 –> 00:07:58.550

forefront right was supposed to make

everything simpler and i think you and i

00:07:58.550 –> 00:07:58.560

everything simpler and i think you and i

00:07:58.560 –> 00:08:00.390

everything simpler and i think you and i

both know that in many ways what it’s

00:08:00.390 –> 00:08:00.400

both know that in many ways what it’s

00:08:00.400 –> 00:08:01.990

both know that in many ways what it’s

done is it’s provided much more

00:08:01.990 –> 00:08:02.000

done is it’s provided much more

00:08:02.000 –> 00:08:03.670

done is it’s provided much more

opportunity but at the same time has

00:08:03.670 –> 00:08:03.680

opportunity but at the same time has

00:08:03.680 –> 00:08:05.749

opportunity but at the same time has

made things much more complicated right

00:08:05.749 –> 00:08:05.759

made things much more complicated right

00:08:05.759 –> 00:08:07.990

made things much more complicated right

for instance i remember when uber eats

00:08:07.990 –> 00:08:08.000

for instance i remember when uber eats

00:08:08.000 –> 00:08:10.309

for instance i remember when uber eats

was born right uh and there was no other

00:08:10.309 –> 00:08:10.319

was born right uh and there was no other

00:08:10.319 –> 00:08:12.150

was born right uh and there was no other

services like it and you know now we’ve

00:08:12.150 –> 00:08:12.160

services like it and you know now we’ve

00:08:12.160 –> 00:08:14.390

services like it and you know now we’ve

got grubhub and doordash and everything

00:08:14.390 –> 00:08:14.400

got grubhub and doordash and everything

00:08:14.400 –> 00:08:15.990

got grubhub and doordash and everything

in between and postmates and whatever

00:08:15.990 –> 00:08:16.000

in between and postmates and whatever

00:08:16.000 –> 00:08:19.189

in between and postmates and whatever

right there was a point where this idea

00:08:19.189 –> 00:08:19.199

right there was a point where this idea

00:08:19.199 –> 00:08:22.309

right there was a point where this idea

of having a tablet at a restaurant to

00:08:22.309 –> 00:08:22.319

of having a tablet at a restaurant to

00:08:22.319 –> 00:08:25.189

of having a tablet at a restaurant to

receive orders to then manually put into

00:08:25.189 –> 00:08:25.199

receive orders to then manually put into

00:08:25.199 –> 00:08:27.350

receive orders to then manually put into

the pos was the best thing to do to make

00:08:27.350 –> 00:08:27.360

the pos was the best thing to do to make

00:08:27.360 –> 00:08:29.350

the pos was the best thing to do to make

sure that you didn’t run into issues but

00:08:29.350 –> 00:08:29.360

sure that you didn’t run into issues but

00:08:29.360 –> 00:08:30.869

sure that you didn’t run into issues but

fast forward just a few years in the

00:08:30.869 –> 00:08:30.879

fast forward just a few years in the

00:08:30.879 –> 00:08:33.589

fast forward just a few years in the

future and now a tablet is multiple

00:08:33.589 –> 00:08:33.599

future and now a tablet is multiple

00:08:33.599 –> 00:08:35.190

future and now a tablet is multiple

tablets i mean we used to call it tablet

00:08:35.190 –> 00:08:35.200

tablets i mean we used to call it tablet

00:08:35.200 –> 00:08:38.389

tablets i mean we used to call it tablet

city and it was hilarious because with

00:08:38.389 –> 00:08:38.399

city and it was hilarious because with

00:08:38.399 –> 00:08:39.909

city and it was hilarious because with

one of the restaurants that we managed

00:08:39.909 –> 00:08:39.919

one of the restaurants that we managed

00:08:39.919 –> 00:08:41.430

one of the restaurants that we managed

you’d have the person that was there and

00:08:41.430 –> 00:08:41.440

you’d have the person that was there and

00:08:41.440 –> 00:08:44.550

you’d have the person that was there and

then a a series of tablets behind them

00:08:44.550 –> 00:08:44.560

then a a series of tablets behind them

00:08:44.560 –> 00:08:46.310

then a a series of tablets behind them

and they’d have to go in look at all the

00:08:46.310 –> 00:08:46.320

and they’d have to go in look at all the

00:08:46.320 –> 00:08:47.829

and they’d have to go in look at all the

different tablets be aware ding ding

00:08:47.829 –> 00:08:47.839

different tablets be aware ding ding

00:08:47.839 –> 00:08:49.509

different tablets be aware ding ding

ding ding ding ding ding right and we

00:08:49.509 –> 00:08:49.519

ding ding ding ding ding right and we

00:08:49.519 –> 00:08:51.990

ding ding ding ding ding right and we

were able to go in with a service uh

00:08:51.990 –> 00:08:52.000

were able to go in with a service uh

00:08:52.000 –> 00:08:54.710

were able to go in with a service uh

called t-o-o-s that’s a type of protocol

00:08:54.710 –> 00:08:54.720

called t-o-o-s that’s a type of protocol

00:08:54.720 –> 00:08:55.990

called t-o-o-s that’s a type of protocol

that we use there’s a lot of services

00:08:55.990 –> 00:08:56.000

that we use there’s a lot of services

00:08:56.000 –> 00:08:57.829

that we use there’s a lot of services

that offer that um but we were able to

00:08:57.829 –> 00:08:57.839

that offer that um but we were able to

00:08:57.839 –> 00:09:00.070

that offer that um but we were able to

bring in a tos service that brought

00:09:00.070 –> 00:09:00.080

bring in a tos service that brought

00:09:00.080 –> 00:09:02.310

bring in a tos service that brought

about an automation that connected all

00:09:02.310 –> 00:09:02.320

about an automation that connected all

00:09:02.320 –> 00:09:04.710

about an automation that connected all

those tablets and services directly to

00:09:04.710 –> 00:09:04.720

those tablets and services directly to

00:09:04.720 –> 00:09:06.070

those tablets and services directly to

the cash register and it was able to

00:09:06.070 –> 00:09:06.080

the cash register and it was able to

00:09:06.080 –> 00:09:07.590

the cash register and it was able to

auto-accept orders and he was able to

00:09:07.590 –> 00:09:07.600

auto-accept orders and he was able to

00:09:07.600 –> 00:09:08.870

auto-accept orders and he was able to

put in the orders send them to the

00:09:08.870 –> 00:09:08.880

put in the orders send them to the

00:09:08.880 –> 00:09:10.949

put in the orders send them to the

kitchen and do absolutely everything

00:09:10.949 –> 00:09:10.959

kitchen and do absolutely everything

00:09:10.959 –> 00:09:12.630

kitchen and do absolutely everything

and replace the headaches that these

00:09:12.630 –> 00:09:12.640

and replace the headaches that these

00:09:12.640 –> 00:09:13.670

and replace the headaches that these

restaurants were going through and i

00:09:13.670 –> 00:09:13.680

restaurants were going through and i

00:09:13.680 –> 00:09:15.750

restaurants were going through and i

think i think that is one of the biggest

00:09:15.750 –> 00:09:15.760

think i think that is one of the biggest

00:09:15.760 –> 00:09:17.350

think i think that is one of the biggest

key components here within marketing

00:09:17.350 –> 00:09:17.360

key components here within marketing

00:09:17.360 –> 00:09:18.949

key components here within marketing

today is that marketing is not just

00:09:18.949 –> 00:09:18.959

today is that marketing is not just

00:09:18.959 –> 00:09:20.790

today is that marketing is not just

getting the word out anymore

00:09:20.790 –> 00:09:20.800

getting the word out anymore

00:09:20.800 –> 00:09:23.030

getting the word out anymore

marketing in many ways is about the

00:09:23.030 –> 00:09:23.040

marketing in many ways is about the

00:09:23.040 –> 00:09:25.350

marketing in many ways is about the

entire experience from start to finish

00:09:25.350 –> 00:09:25.360

entire experience from start to finish

00:09:25.360 –> 00:09:26.630

entire experience from start to finish

right because if somebody hears about a

00:09:26.630 –> 00:09:26.640

right because if somebody hears about a

00:09:26.640 –> 00:09:29.030

right because if somebody hears about a

restaurant on doordash per se

00:09:29.030 –> 00:09:29.040

restaurant on doordash per se

00:09:29.040 –> 00:09:31.350

restaurant on doordash per se

and they place an order and because the

00:09:31.350 –> 00:09:31.360

and they place an order and because the

00:09:31.360 –> 00:09:32.790

and they place an order and because the

restaurant doesn’t have integrated

00:09:32.790 –> 00:09:32.800

restaurant doesn’t have integrated

00:09:32.800 –> 00:09:34.949

restaurant doesn’t have integrated

technology they miss it right because

00:09:34.949 –> 00:09:34.959

technology they miss it right because

00:09:34.959 –> 00:09:36.150

technology they miss it right because

there’s so many dings and all these

00:09:36.150 –> 00:09:36.160

there’s so many dings and all these

00:09:36.160 –> 00:09:37.590

there’s so many dings and all these

things going on that customer’s gonna

00:09:37.590 –> 00:09:37.600

things going on that customer’s gonna

00:09:37.600 –> 00:09:39.750

things going on that customer’s gonna

have a terrible experience and decide

00:09:39.750 –> 00:09:39.760

have a terrible experience and decide

00:09:39.760 –> 00:09:41.590

have a terrible experience and decide

not to order there again and so

00:09:41.590 –> 00:09:41.600

not to order there again and so

00:09:41.600 –> 00:09:43.269

not to order there again and so

understanding these technologies and

00:09:43.269 –> 00:09:43.279

understanding these technologies and

00:09:43.279 –> 00:09:44.790

understanding these technologies and

working with companies that understand

00:09:44.790 –> 00:09:44.800

working with companies that understand

00:09:44.800 –> 00:09:46.310

working with companies that understand

them well enough to integrate them and

00:09:46.310 –> 00:09:46.320

them well enough to integrate them and

00:09:46.320 –> 00:09:48.630

them well enough to integrate them and

make and actually take advantage of the

00:09:48.630 –> 00:09:48.640

make and actually take advantage of the

00:09:48.640 –> 00:09:50.630

make and actually take advantage of the

simplicity that technology can bring i

00:09:50.630 –> 00:09:50.640

simplicity that technology can bring i

00:09:50.640 –> 00:09:52.070

simplicity that technology can bring i

think is a really key component in

00:09:52.070 –> 00:09:52.080

think is a really key component in

00:09:52.080 –> 00:09:54.389

think is a really key component in

marketing today yeah so interesting uh

00:09:54.389 –> 00:09:54.399

marketing today yeah so interesting uh

00:09:54.399 –> 00:09:56.470

marketing today yeah so interesting uh

you mentioned the the tablet city uh

00:09:56.470 –> 00:09:56.480

you mentioned the the tablet city uh

00:09:56.480 –> 00:09:58.150

you mentioned the the tablet city uh

thing always whenever observed

00:09:58.150 –> 00:09:58.160

thing always whenever observed

00:09:58.160 –> 00:09:59.670

thing always whenever observed

restaurants doing that it felt like one

00:09:59.670 –> 00:09:59.680

restaurants doing that it felt like one

00:09:59.680 –> 00:10:01.509

restaurants doing that it felt like one

of those like experiments they do with

00:10:01.509 –> 00:10:01.519

of those like experiments they do with

00:10:01.519 –> 00:10:02.630

of those like experiments they do with

crows and

00:10:02.630 –> 00:10:02.640

crows and

00:10:02.640 –> 00:10:04.069

crows and

mice where they have all these buttons

00:10:04.069 –> 00:10:04.079

mice where they have all these buttons

00:10:04.079 –> 00:10:05.670

mice where they have all these buttons

and you have to hit like i just feel

00:10:05.670 –> 00:10:05.680

and you have to hit like i just feel

00:10:05.680 –> 00:10:08.870

and you have to hit like i just feel

like that it’s so dehumanizing right

00:10:08.870 –> 00:10:08.880

like that it’s so dehumanizing right

00:10:08.880 –> 00:10:10.389

like that it’s so dehumanizing right

and it’s like this is what technology

00:10:10.389 –> 00:10:10.399

and it’s like this is what technology

00:10:10.399 –> 00:10:12.150

and it’s like this is what technology

product companies do because they can’t

00:10:12.150 –> 00:10:12.160

product companies do because they can’t

00:10:12.160 –> 00:10:14.310

product companies do because they can’t

deal with they’re not in the stores you

00:10:14.310 –> 00:10:14.320

deal with they’re not in the stores you

00:10:14.320 –> 00:10:16.389

deal with they’re not in the stores you

know with the people they can’t see and

00:10:16.389 –> 00:10:16.399

know with the people they can’t see and

00:10:16.399 –> 00:10:18.150

know with the people they can’t see and

they have to focus on just putting their

00:10:18.150 –> 00:10:18.160

they have to focus on just putting their

00:10:18.160 –> 00:10:19.509

they have to focus on just putting their

tablet in there

00:10:19.509 –> 00:10:19.519

tablet in there

00:10:19.519 –> 00:10:21.910

tablet in there

right this is the beauty of the purpose

00:10:21.910 –> 00:10:21.920

right this is the beauty of the purpose

00:10:21.920 –> 00:10:24.310

right this is the beauty of the purpose

of the agency channel in the software

00:10:24.310 –> 00:10:24.320

of the agency channel in the software

00:10:24.320 –> 00:10:25.910

of the agency channel in the software

industry is that you are there with the

00:10:25.910 –> 00:10:25.920

industry is that you are there with the

00:10:25.920 –> 00:10:27.670

industry is that you are there with the

person you are a human being you are

00:10:27.670 –> 00:10:27.680

person you are a human being you are

00:10:27.680 –> 00:10:29.509

person you are a human being you are

seeing the client you are experiencing

00:10:29.509 –> 00:10:29.519

seeing the client you are experiencing

00:10:29.519 –> 00:10:30.550

seeing the client you are experiencing

and then you’re like well we need to

00:10:30.550 –> 00:10:30.560

and then you’re like well we need to

00:10:30.560 –> 00:10:32.389

and then you’re like well we need to

solve this problem and you’re agnostic

00:10:32.389 –> 00:10:32.399

solve this problem and you’re agnostic

00:10:32.399 –> 00:10:33.590

solve this problem and you’re agnostic

to the platforms you don’t care so

00:10:33.590 –> 00:10:33.600

to the platforms you don’t care so

00:10:33.600 –> 00:10:35.430

to the platforms you don’t care so

you’re going to use a tos to like

00:10:35.430 –> 00:10:35.440

you’re going to use a tos to like

00:10:35.440 –> 00:10:37.350

you’re going to use a tos to like

virtualize and that’s it because you

00:10:37.350 –> 00:10:37.360

virtualize and that’s it because you

00:10:37.360 –> 00:10:40.150

virtualize and that’s it because you

know uber for example um has been trying

00:10:40.150 –> 00:10:40.160

know uber for example um has been trying

00:10:40.160 –> 00:10:41.910

know uber for example um has been trying

to send out exclusivity agreements

00:10:41.910 –> 00:10:41.920

to send out exclusivity agreements

00:10:41.920 –> 00:10:44.310

to send out exclusivity agreements

restaurants to remove to solve the

00:10:44.310 –> 00:10:44.320

restaurants to remove to solve the

00:10:44.320 –> 00:10:45.910

restaurants to remove to solve the

problem of tablet city of course by

00:10:45.910 –> 00:10:45.920

problem of tablet city of course by

00:10:45.920 –> 00:10:47.430

problem of tablet city of course by

becoming exclusive with them right

00:10:47.430 –> 00:10:47.440

becoming exclusive with them right

00:10:47.440 –> 00:10:48.630

becoming exclusive with them right

they’re going to come up with solutions

00:10:48.630 –> 00:10:48.640

they’re going to come up with solutions

00:10:48.640 –> 00:10:50.389

they’re going to come up with solutions

that are in their best interests but i

00:10:50.389 –> 00:10:50.399

that are in their best interests but i

00:10:50.399 –> 00:10:52.949

that are in their best interests but i

think as as an agency owner one of the

00:10:52.949 –> 00:10:52.959

think as as an agency owner one of the

00:10:52.959 –> 00:10:54.550

think as as an agency owner one of the

things that we’re constantly trying to

00:10:54.550 –> 00:10:54.560

things that we’re constantly trying to

00:10:54.560 –> 00:10:56.790

things that we’re constantly trying to

do is understand how to instead of

00:10:56.790 –> 00:10:56.800

do is understand how to instead of

00:10:56.800 –> 00:10:58.550

do is understand how to instead of

removing these obstacles by removing

00:10:58.550 –> 00:10:58.560

removing these obstacles by removing

00:10:58.560 –> 00:11:00.389

removing these obstacles by removing

services and removing opportunity

00:11:00.389 –> 00:11:00.399

services and removing opportunity

00:11:00.399 –> 00:11:02.389

services and removing opportunity

right we try to come up with solutions

00:11:02.389 –> 00:11:02.399

right we try to come up with solutions

00:11:02.399 –> 00:11:04.389

right we try to come up with solutions

based on technology that allows us to

00:11:04.389 –> 00:11:04.399

based on technology that allows us to

00:11:04.399 –> 00:11:06.470

based on technology that allows us to

create an even better solution with as

00:11:06.470 –> 00:11:06.480

create an even better solution with as

00:11:06.480 –> 00:11:08.790

create an even better solution with as

much opportunity as possible that is i

00:11:08.790 –> 00:11:08.800

much opportunity as possible that is i

00:11:08.800 –> 00:11:10.630

much opportunity as possible that is i

think a really

00:11:10.630 –> 00:11:10.640

think a really

00:11:10.640 –> 00:11:13.350

think a really

good story about why

00:11:13.350 –> 00:11:13.360

good story about why

00:11:13.360 –> 00:11:15.030

good story about why

you are so good at what you do and i

00:11:15.030 –> 00:11:15.040

you are so good at what you do and i

00:11:15.040 –> 00:11:17.509

you are so good at what you do and i

think uh the next interesting question

00:11:17.509 –> 00:11:17.519

think uh the next interesting question

00:11:17.519 –> 00:11:18.870

think uh the next interesting question

is like you said you bring us some you

00:11:18.870 –> 00:11:18.880

is like you said you bring us some you

00:11:18.880 –> 00:11:20.470

is like you said you bring us some you

have processes

00:11:20.470 –> 00:11:20.480

have processes

00:11:20.480 –> 00:11:22.470

have processes

to bring it under control and like

00:11:22.470 –> 00:11:22.480

to bring it under control and like

00:11:22.480 –> 00:11:23.910

to bring it under control and like

that’s the next part of being a digital

00:11:23.910 –> 00:11:23.920

that’s the next part of being a digital

00:11:23.920 –> 00:11:25.269

that’s the next part of being a digital

agency is bringing the digital under

00:11:25.269 –> 00:11:25.279

agency is bringing the digital under

00:11:25.279 –> 00:11:27.829

agency is bringing the digital under

control for yourself and you have a

00:11:27.829 –> 00:11:27.839

control for yourself and you have a

00:11:27.839 –> 00:11:30.550

control for yourself and you have a

pretty advanced model around packaging

00:11:30.550 –> 00:11:30.560

pretty advanced model around packaging

00:11:30.560 –> 00:11:32.949

pretty advanced model around packaging

your services up that i think is worth

00:11:32.949 –> 00:11:32.959

your services up that i think is worth

00:11:32.959 –> 00:11:34.710

your services up that i think is worth

telling what are you actually delivering

00:11:34.710 –> 00:11:34.720

telling what are you actually delivering

00:11:34.720 –> 00:11:36.550

telling what are you actually delivering

from a skills basis so other agencies

00:11:36.550 –> 00:11:36.560

from a skills basis so other agencies

00:11:36.560 –> 00:11:38.550

from a skills basis so other agencies

can understand uh you know where you fit

00:11:38.550 –> 00:11:38.560

can understand uh you know where you fit

00:11:38.560 –> 00:11:41.110

can understand uh you know where you fit

in the dimensions well we we have um two

00:11:41.110 –> 00:11:41.120

in the dimensions well we we have um two

00:11:41.120 –> 00:11:43.509

in the dimensions well we we have um two

different sides of our agency but i

00:11:43.509 –> 00:11:43.519

different sides of our agency but i

00:11:43.519 –> 00:11:44.630

different sides of our agency but i

think the most important thing to

00:11:44.630 –> 00:11:44.640

think the most important thing to

00:11:44.640 –> 00:11:45.910

think the most important thing to

understand before i dive into the

00:11:45.910 –> 00:11:45.920

understand before i dive into the

00:11:45.920 –> 00:11:48.389

understand before i dive into the

details is that our agency operates in a

00:11:48.389 –> 00:11:48.399

details is that our agency operates in a

00:11:48.399 –> 00:11:51.030

details is that our agency operates in a

space that most agencies either a don’t

00:11:51.030 –> 00:11:51.040

space that most agencies either a don’t

00:11:51.040 –> 00:11:53.190

space that most agencies either a don’t

want to operate in or b can’t figure out

00:11:53.190 –> 00:11:53.200

want to operate in or b can’t figure out

00:11:53.200 –> 00:11:55.190

want to operate in or b can’t figure out

how to operate in there’s this natural

00:11:55.190 –> 00:11:55.200

how to operate in there’s this natural

00:11:55.200 –> 00:11:57.190

how to operate in there’s this natural

gap and this is by the way part of our

00:11:57.190 –> 00:11:57.200

gap and this is by the way part of our

00:11:57.200 –> 00:11:58.550

gap and this is by the way part of our

mission and the reason why we wake up in

00:11:58.550 –> 00:11:58.560

mission and the reason why we wake up in

00:11:58.560 –> 00:12:00.790

mission and the reason why we wake up in

the morning is the excitement of doing

00:12:00.790 –> 00:12:00.800

the morning is the excitement of doing

00:12:00.800 –> 00:12:03.030

the morning is the excitement of doing

this type of work but there’s this gap

00:12:03.030 –> 00:12:03.040

this type of work but there’s this gap

00:12:03.040 –> 00:12:04.710

this type of work but there’s this gap

right um when a small business owner

00:12:04.710 –> 00:12:04.720

right um when a small business owner

00:12:04.720 –> 00:12:07.030

right um when a small business owner

starts the world is exciting everything

00:12:07.030 –> 00:12:07.040

starts the world is exciting everything

00:12:07.040 –> 00:12:08.470

starts the world is exciting everything

is exciting to them and they just want

00:12:08.470 –> 00:12:08.480

is exciting to them and they just want

00:12:08.480 –> 00:12:11.190

is exciting to them and they just want

to try everything and um there’s no

00:12:11.190 –> 00:12:11.200

to try everything and um there’s no

00:12:11.200 –> 00:12:12.790

to try everything and um there’s no

niche there’s no focus there there’s

00:12:12.790 –> 00:12:12.800

niche there’s no focus there there’s

00:12:12.800 –> 00:12:14.870

niche there’s no focus there there’s

nothing and and a lot of that is because

00:12:14.870 –> 00:12:14.880

nothing and and a lot of that is because

00:12:14.880 –> 00:12:17.030

nothing and and a lot of that is because

they have the time right or they have

00:12:17.030 –> 00:12:17.040

they have the time right or they have

00:12:17.040 –> 00:12:19.350

they have the time right or they have

the passion and the time right so maybe

00:12:19.350 –> 00:12:19.360

the passion and the time right so maybe

00:12:19.360 –> 00:12:21.190

the passion and the time right so maybe

they have a full-time job but outside of

00:12:21.190 –> 00:12:21.200

they have a full-time job but outside of

00:12:21.200 –> 00:12:22.710

they have a full-time job but outside of

those 40 hours a week they’re investing

00:12:22.710 –> 00:12:22.720

those 40 hours a week they’re investing

00:12:22.720 –> 00:12:24.150

those 40 hours a week they’re investing

every single ounce of time that they

00:12:24.150 –> 00:12:24.160

every single ounce of time that they

00:12:24.160 –> 00:12:26.629

every single ounce of time that they

have into into building this business

00:12:26.629 –> 00:12:26.639

have into into building this business

00:12:26.639 –> 00:12:28.389

have into into building this business

and upon finding any amount of success

00:12:28.389 –> 00:12:28.399

and upon finding any amount of success

00:12:28.399 –> 00:12:30.550

and upon finding any amount of success

what quickly begins to happen

00:12:30.550 –> 00:12:30.560

what quickly begins to happen

00:12:30.560 –> 00:12:31.350

what quickly begins to happen

is

00:12:31.350 –> 00:12:31.360

is

00:12:31.360 –> 00:12:32.949

is

they end up stuck in a lot of

00:12:32.949 –> 00:12:32.959

they end up stuck in a lot of

00:12:32.959 –> 00:12:35.829

they end up stuck in a lot of

administrative work and that time is

00:12:35.829 –> 00:12:35.839

administrative work and that time is

00:12:35.839 –> 00:12:38.550

administrative work and that time is

reduced to less than zero they have no

00:12:38.550 –> 00:12:38.560

reduced to less than zero they have no

00:12:38.560 –> 00:12:40.629

reduced to less than zero they have no

time left but they also have no budget

00:12:40.629 –> 00:12:40.639

time left but they also have no budget

00:12:40.639 –> 00:12:42.150

time left but they also have no budget

available and that right there is a

00:12:42.150 –> 00:12:42.160

available and that right there is a

00:12:42.160 –> 00:12:43.829

available and that right there is a

crucial moment that’s when most

00:12:43.829 –> 00:12:43.839

crucial moment that’s when most

00:12:43.839 –> 00:12:46.710

crucial moment that’s when most

businesses fail most businesses fail not

00:12:46.710 –> 00:12:46.720

businesses fail most businesses fail not

00:12:46.720 –> 00:12:48.790

businesses fail most businesses fail not

because their product is not good but

00:12:48.790 –> 00:12:48.800

because their product is not good but

00:12:48.800 –> 00:12:50.310

because their product is not good but

because they can’t figure out how to do

00:12:50.310 –> 00:12:50.320

because they can’t figure out how to do

00:12:50.320 –> 00:12:51.750

because they can’t figure out how to do

the marketing and all the administrative

00:12:51.750 –> 00:12:51.760

the marketing and all the administrative

00:12:51.760 –> 00:12:52.470

the marketing and all the administrative

work

00:12:52.470 –> 00:12:52.480

work

00:12:52.480 –> 00:12:54.629

work

without having a budget in place right

00:12:54.629 –> 00:12:54.639

without having a budget in place right

00:12:54.639 –> 00:12:57.990

without having a budget in place right

at that point is where we come in right

00:12:57.990 –> 00:12:58.000

at that point is where we come in right

00:12:58.000 –> 00:13:00.550

at that point is where we come in right

um most agencies don’t want to work with

00:13:00.550 –> 00:13:00.560

um most agencies don’t want to work with

00:13:00.560 –> 00:13:01.990

um most agencies don’t want to work with

people within that range because they

00:13:01.990 –> 00:13:02.000

people within that range because they

00:13:02.000 –> 00:13:03.750

people within that range because they

don’t have a lot of money to spend with

00:13:03.750 –> 00:13:03.760

don’t have a lot of money to spend with

00:13:03.760 –> 00:13:05.110

don’t have a lot of money to spend with

that said we have two sides of our

00:13:05.110 –> 00:13:05.120

that said we have two sides of our

00:13:05.120 –> 00:13:06.710

that said we have two sides of our

agency we have the red fork marketing

00:13:06.710 –> 00:13:06.720

agency we have the red fork marketing

00:13:06.720 –> 00:13:08.550

agency we have the red fork marketing

side which is the full agency you know

00:13:08.550 –> 00:13:08.560

side which is the full agency you know

00:13:08.560 –> 00:13:09.910

side which is the full agency you know

full services available and then we’ve

00:13:09.910 –> 00:13:09.920

full services available and then we’ve

00:13:09.920 –> 00:13:11.829

full services available and then we’ve

got red fork express red for express is

00:13:11.829 –> 00:13:11.839

got red fork express red for express is

00:13:11.839 –> 00:13:13.590

got red fork express red for express is

designed to work with the zero to two

00:13:13.590 –> 00:13:13.600

designed to work with the zero to two

00:13:13.600 –> 00:13:15.190

designed to work with the zero to two

hundred thousand a year company two

00:13:15.190 –> 00:13:15.200

hundred thousand a year company two

00:13:15.200 –> 00:13:17.350

hundred thousand a year company two

hundred thousand dollars to a a new

00:13:17.350 –> 00:13:17.360

hundred thousand dollars to a a new

00:13:17.360 –> 00:13:19.350

hundred thousand dollars to a a new

business owner with with no

00:13:19.350 –> 00:13:19.360

business owner with with no

00:13:19.360 –> 00:13:21.430

business owner with with no

entrepreneurial experience thinks like

00:13:21.430 –> 00:13:21.440

entrepreneurial experience thinks like

00:13:21.440 –> 00:13:23.430

entrepreneurial experience thinks like

that is a tremendous amount of money and

00:13:23.430 –> 00:13:23.440

that is a tremendous amount of money and

00:13:23.440 –> 00:13:24.790

that is a tremendous amount of money and

both you and i know how quickly that

00:13:24.790 –> 00:13:24.800

both you and i know how quickly that

00:13:24.800 –> 00:13:26.790

both you and i know how quickly that

vanishes initially they want to start

00:13:26.790 –> 00:13:26.800

vanishes initially they want to start

00:13:26.800 –> 00:13:28.629

vanishes initially they want to start

with services for a few hundred dollars

00:13:28.629 –> 00:13:28.639

with services for a few hundred dollars

00:13:28.639 –> 00:13:30.629

with services for a few hundred dollars

a month or a simple website that’s gonna

00:13:30.629 –> 00:13:30.639

a month or a simple website that’s gonna

00:13:30.639 –> 00:13:32.710

a month or a simple website that’s gonna

cost them one to two thousand dollars

00:13:32.710 –> 00:13:32.720

cost them one to two thousand dollars

00:13:32.720 –> 00:13:34.870

cost them one to two thousand dollars

and agencies simply don’t offer that and

00:13:34.870 –> 00:13:34.880

and agencies simply don’t offer that and

00:13:34.880 –> 00:13:37.190

and agencies simply don’t offer that and

so there’s this huge gap there’s like a

00:13:37.190 –> 00:13:37.200

so there’s this huge gap there’s like a

00:13:37.200 –> 00:13:40.069

so there’s this huge gap there’s like a

chasm without a bridge right like i see

00:13:40.069 –> 00:13:40.079

chasm without a bridge right like i see

00:13:40.079 –> 00:13:41.590

chasm without a bridge right like i see

where i want to go i see where i need to

00:13:41.590 –> 00:13:41.600

where i want to go i see where i need to

00:13:41.600 –> 00:13:43.910

where i want to go i see where i need to

be i’ve now talked to lots of different

00:13:43.910 –> 00:13:43.920

be i’ve now talked to lots of different

00:13:43.920 –> 00:13:45.350

be i’ve now talked to lots of different

people i’ve been to networking events

00:13:45.350 –> 00:13:45.360

people i’ve been to networking events

00:13:45.360 –> 00:13:46.389

people i’ve been to networking events

and i see all these other people

00:13:46.389 –> 00:13:46.399

and i see all these other people

00:13:46.399 –> 00:13:48.069

and i see all these other people

excelling and so i see it it’s there i

00:13:48.069 –> 00:13:48.079

excelling and so i see it it’s there i

00:13:48.079 –> 00:13:49.590

excelling and so i see it it’s there i

just don’t know how to get there and

00:13:49.590 –> 00:13:49.600

just don’t know how to get there and

00:13:49.600 –> 00:13:50.949

just don’t know how to get there and

nobody’s willing to help me because i

00:13:50.949 –> 00:13:50.959

nobody’s willing to help me because i

00:13:50.959 –> 00:13:53.430

nobody’s willing to help me because i

don’t have the money and so a lot of our

00:13:53.430 –> 00:13:53.440

don’t have the money and so a lot of our

00:13:53.440 –> 00:13:55.110

don’t have the money and so a lot of our

a lot of our marketing approaches within

00:13:55.110 –> 00:13:55.120

a lot of our marketing approaches within

00:13:55.120 –> 00:13:57.030

a lot of our marketing approaches within

that area are centered around creating

00:13:57.030 –> 00:13:57.040

that area are centered around creating

00:13:57.040 –> 00:13:58.470

that area are centered around creating

systems and processes that are

00:13:58.470 –> 00:13:58.480

systems and processes that are

00:13:58.480 –> 00:14:01.350

systems and processes that are

replicatable right we may not be the

00:14:01.350 –> 00:14:01.360

replicatable right we may not be the

00:14:01.360 –> 00:14:03.030

replicatable right we may not be the

company within the red fork express

00:14:03.030 –> 00:14:03.040

company within the red fork express

00:14:03.040 –> 00:14:04.710

company within the red fork express

umbrella that’s going to do all of these

00:14:04.710 –> 00:14:04.720

umbrella that’s going to do all of these

00:14:04.720 –> 00:14:06.470

umbrella that’s going to do all of these

different customizations and try to

00:14:06.470 –> 00:14:06.480

different customizations and try to

00:14:06.480 –> 00:14:08.150

different customizations and try to

figure out the exact specific thing

00:14:08.150 –> 00:14:08.160

figure out the exact specific thing

00:14:08.160 –> 00:14:09.509

figure out the exact specific thing

that’s going to be totally unique to

00:14:09.509 –> 00:14:09.519

that’s going to be totally unique to

00:14:09.519 –> 00:14:11.269

that’s going to be totally unique to

your business and creating unique

00:14:11.269 –> 00:14:11.279

your business and creating unique

00:14:11.279 –> 00:14:13.030

your business and creating unique

content and so on and so forth right

00:14:13.030 –> 00:14:13.040

content and so on and so forth right

00:14:13.040 –> 00:14:15.269

content and so on and so forth right

we’re figuring out ways in which we can

00:14:15.269 –> 00:14:15.279

we’re figuring out ways in which we can

00:14:15.279 –> 00:14:17.590

we’re figuring out ways in which we can

build systems and processes for an

00:14:17.590 –> 00:14:17.600

build systems and processes for an

00:14:17.600 –> 00:14:19.990

build systems and processes for an

industry or vertical or a type of

00:14:19.990 –> 00:14:20.000

industry or vertical or a type of

00:14:20.000 –> 00:14:22.230

industry or vertical or a type of

company and then execute it multiple

00:14:22.230 –> 00:14:22.240

company and then execute it multiple

00:14:22.240 –> 00:14:24.230

company and then execute it multiple

times that gives them the ability to

00:14:24.230 –> 00:14:24.240

times that gives them the ability to

00:14:24.240 –> 00:14:25.750

times that gives them the ability to

kind of like press a button to get the

00:14:25.750 –> 00:14:25.760

kind of like press a button to get the

00:14:25.760 –> 00:14:27.189

kind of like press a button to get the

marketing they need to get to the other

00:14:27.189 –> 00:14:27.199

marketing they need to get to the other

00:14:27.199 –> 00:14:29.350

marketing they need to get to the other

side once they do get to that other side

00:14:29.350 –> 00:14:29.360

side once they do get to that other side

00:14:29.360 –> 00:14:31.189

side once they do get to that other side

it’s it’s still funny enough not the

00:14:31.189 –> 00:14:31.199

it’s it’s still funny enough not the

00:14:31.199 –> 00:14:33.269

it’s it’s still funny enough not the

time to typically talk to a regular

00:14:33.269 –> 00:14:33.279

time to typically talk to a regular

00:14:33.279 –> 00:14:35.750

time to typically talk to a regular

agency yet most agencies carry minimums

00:14:35.750 –> 00:14:35.760

agency yet most agencies carry minimums

00:14:35.760 –> 00:14:37.750

agency yet most agencies carry minimums

of three to four to five thousand

00:14:37.750 –> 00:14:37.760

of three to four to five thousand

00:14:37.760 –> 00:14:39.990

of three to four to five thousand

dollars at least before they’re even

00:14:39.990 –> 00:14:40.000

dollars at least before they’re even

00:14:40.000 –> 00:14:41.750

dollars at least before they’re even

willing to shake your hand whereas you

00:14:41.750 –> 00:14:41.760

willing to shake your hand whereas you

00:14:41.760 –> 00:14:44.790

willing to shake your hand whereas you

know we start within the 1500 range per

00:14:44.790 –> 00:14:44.800

know we start within the 1500 range per

00:14:44.800 –> 00:14:47.110

know we start within the 1500 range per

month for the regular marketing

00:14:47.110 –> 00:14:47.120

month for the regular marketing

00:14:47.120 –> 00:14:49.030

month for the regular marketing

experience and so a lot of businesses

00:14:49.030 –> 00:14:49.040

experience and so a lot of businesses

00:14:49.040 –> 00:14:51.110

experience and so a lot of businesses

are able to go within that area and one

00:14:51.110 –> 00:14:51.120

are able to go within that area and one

00:14:51.120 –> 00:14:52.389

are able to go within that area and one

of the ways that we’re able to do that

00:14:52.389 –> 00:14:52.399

of the ways that we’re able to do that

00:14:52.399 –> 00:14:54.790

of the ways that we’re able to do that

is we we typically don’t sell our time

00:14:54.790 –> 00:14:54.800

is we we typically don’t sell our time

00:14:54.800 –> 00:14:57.350

is we we typically don’t sell our time

as an agency if you are selling time

00:14:57.350 –> 00:14:57.360

as an agency if you are selling time

00:14:57.360 –> 00:14:59.750

as an agency if you are selling time

you’re selling a finite resource that

00:14:59.750 –> 00:14:59.760

you’re selling a finite resource that

00:14:59.760 –> 00:15:01.990

you’re selling a finite resource that

becomes completely unscalable it’s

00:15:01.990 –> 00:15:02.000

becomes completely unscalable it’s

00:15:02.000 –> 00:15:04.550

becomes completely unscalable it’s

impossible to manage right time repel

00:15:04.550 –> 00:15:04.560

impossible to manage right time repel

00:15:04.560 –> 00:15:05.990

impossible to manage right time repel

that’s exactly right if you’re on the

00:15:05.990 –> 00:15:06.000

that’s exactly right if you’re on the

00:15:06.000 –> 00:15:07.990

that’s exactly right if you’re on the

time is money treadmill it’s so hard to

00:15:07.990 –> 00:15:08.000

time is money treadmill it’s so hard to

00:15:08.000 –> 00:15:09.910

time is money treadmill it’s so hard to

scale so many agencies are trapped there

00:15:09.910 –> 00:15:09.920

scale so many agencies are trapped there

00:15:09.920 –> 00:15:11.750

scale so many agencies are trapped there

so what are you doing to get beyond

00:15:11.750 –> 00:15:11.760

so what are you doing to get beyond

00:15:11.760 –> 00:15:13.509

so what are you doing to get beyond

selling time we realized at the end of

00:15:13.509 –> 00:15:13.519

selling time we realized at the end of

00:15:13.519 –> 00:15:15.269

selling time we realized at the end of

the day especially small business owners

00:15:15.269 –> 00:15:15.279

the day especially small business owners

00:15:15.279 –> 00:15:16.790

the day especially small business owners

because they haven’t been in this world

00:15:16.790 –> 00:15:16.800

because they haven’t been in this world

00:15:16.800 –> 00:15:19.590

because they haven’t been in this world

they don’t have an understanding of the

00:15:19.590 –> 00:15:19.600

they don’t have an understanding of the

00:15:19.600 –> 00:15:21.189

they don’t have an understanding of the

business world and how it works on the

00:15:21.189 –> 00:15:21.199

business world and how it works on the

00:15:21.199 –> 00:15:22.870

business world and how it works on the

administrative and professional side

00:15:22.870 –> 00:15:22.880

administrative and professional side

00:15:22.880 –> 00:15:25.750

administrative and professional side

right so when i tell somebody hey i’m

00:15:25.750 –> 00:15:25.760

right so when i tell somebody hey i’m

00:15:25.760 –> 00:15:27.189

right so when i tell somebody hey i’m

going to give you 10 hours worth of time

00:15:27.189 –> 00:15:27.199

going to give you 10 hours worth of time

00:15:27.199 –> 00:15:28.949

going to give you 10 hours worth of time

that means nothing to them because you

00:15:28.949 –> 00:15:28.959

that means nothing to them because you

00:15:28.959 –> 00:15:31.030

that means nothing to them because you

know what they want they want they want

00:15:31.030 –> 00:15:31.040

know what they want they want they want

00:15:31.040 –> 00:15:32.949

know what they want they want they want

extra green in the bank account they

00:15:32.949 –> 00:15:32.959

extra green in the bank account they

00:15:32.959 –> 00:15:34.870

extra green in the bank account they

don’t really care how it gets there they

00:15:34.870 –> 00:15:34.880

don’t really care how it gets there they

00:15:34.880 –> 00:15:36.389

don’t really care how it gets there they

want to fulfill their mission and their

00:15:36.389 –> 00:15:36.399

want to fulfill their mission and their

00:15:36.399 –> 00:15:38.389

want to fulfill their mission and their

vision and they want us and they have

00:15:38.389 –> 00:15:38.399

vision and they want us and they have

00:15:38.399 –> 00:15:39.670

vision and they want us and they have

this culture behind their business but

00:15:39.670 –> 00:15:39.680

this culture behind their business but

00:15:39.680 –> 00:15:40.790

this culture behind their business but

at the end of the day what runs the

00:15:40.790 –> 00:15:40.800

at the end of the day what runs the

00:15:40.800 –> 00:15:42.230

at the end of the day what runs the

business is green in the bank account

00:15:42.230 –> 00:15:42.240

business is green in the bank account

00:15:42.240 –> 00:15:44.230

business is green in the bank account

and that’s the ultimate deliverable

00:15:44.230 –> 00:15:44.240

and that’s the ultimate deliverable

00:15:44.240 –> 00:15:46.230

and that’s the ultimate deliverable

right and so we came to the

00:15:46.230 –> 00:15:46.240

right and so we came to the

00:15:46.240 –> 00:15:48.470

right and so we came to the

determination that well what does it

00:15:48.470 –> 00:15:48.480

determination that well what does it

00:15:48.480 –> 00:15:50.150

determination that well what does it

matter if it takes us six hours to

00:15:50.150 –> 00:15:50.160

matter if it takes us six hours to

00:15:50.160 –> 00:15:52.550

matter if it takes us six hours to

complete a project versus 40 hours to

00:15:52.550 –> 00:15:52.560

complete a project versus 40 hours to

00:15:52.560 –> 00:15:53.990

complete a project versus 40 hours to

complete a project if six hours

00:15:53.990 –> 00:15:54.000

complete a project if six hours

00:15:54.000 –> 00:15:55.910

complete a project if six hours

completing a project gives them what

00:15:55.910 –> 00:15:55.920

completing a project gives them what

00:15:55.920 –> 00:15:58.150

completing a project gives them what

they’re looking for and many times even

00:15:58.150 –> 00:15:58.160

they’re looking for and many times even

00:15:58.160 –> 00:16:00.550

they’re looking for and many times even

more than spending 40 hours on a project

00:16:00.550 –> 00:16:00.560

more than spending 40 hours on a project

00:16:00.560 –> 00:16:02.710

more than spending 40 hours on a project

why would you pay more for this project

00:16:02.710 –> 00:16:02.720

why would you pay more for this project

00:16:02.720 –> 00:16:04.310

why would you pay more for this project

that takes a lot more time that doesn’t

00:16:04.310 –> 00:16:04.320

that takes a lot more time that doesn’t

00:16:04.320 –> 00:16:05.670

that takes a lot more time that doesn’t

deliver as well as the thing that we did

00:16:05.670 –> 00:16:05.680

deliver as well as the thing that we did

00:16:05.680 –> 00:16:07.990

deliver as well as the thing that we did

in six hours what we did instead was we

00:16:07.990 –> 00:16:08.000

in six hours what we did instead was we

00:16:08.000 –> 00:16:10.150

in six hours what we did instead was we

developed something called blocks and

00:16:10.150 –> 00:16:10.160

developed something called blocks and

00:16:10.160 –> 00:16:12.230

developed something called blocks and

blocks are areas of marketing in which

00:16:12.230 –> 00:16:12.240

blocks are areas of marketing in which

00:16:12.240 –> 00:16:14.470

blocks are areas of marketing in which

you can unlock for a set price every

00:16:14.470 –> 00:16:14.480

you can unlock for a set price every

00:16:14.480 –> 00:16:16.310

you can unlock for a set price every

month so let’s talk about email

00:16:16.310 –> 00:16:16.320

month so let’s talk about email

00:16:16.320 –> 00:16:17.749

month so let’s talk about email

marketing for instance right i think

00:16:17.749 –> 00:16:17.759

marketing for instance right i think

00:16:17.759 –> 00:16:19.110

marketing for instance right i think

most people underestimate email

00:16:19.110 –> 00:16:19.120

most people underestimate email

00:16:19.120 –> 00:16:20.790

most people underestimate email

marketing i think most people think that

00:16:20.790 –> 00:16:20.800

marketing i think most people think that

00:16:20.800 –> 00:16:22.389

marketing i think most people think that

email marketing is a complete waste of

00:16:22.389 –> 00:16:22.399

email marketing is a complete waste of

00:16:22.399 –> 00:16:24.550

email marketing is a complete waste of

time probably one of the only outgoing

00:16:24.550 –> 00:16:24.560

time probably one of the only outgoing

00:16:24.560 –> 00:16:26.870

time probably one of the only outgoing

messages that you have such full control

00:16:26.870 –> 00:16:26.880

messages that you have such full control

00:16:26.880 –> 00:16:28.629

messages that you have such full control

over if you want to message somebody at

00:16:28.629 –> 00:16:28.639

over if you want to message somebody at

00:16:28.639 –> 00:16:30.949

over if you want to message somebody at

9am whether they open it or not they’re

00:16:30.949 –> 00:16:30.959

9am whether they open it or not they’re

00:16:30.959 –> 00:16:32.629

9am whether they open it or not they’re

gonna get it in their inbox right it’s

00:16:32.629 –> 00:16:32.639

gonna get it in their inbox right it’s

00:16:32.639 –> 00:16:34.310

gonna get it in their inbox right it’s

not the same way with say you know

00:16:34.310 –> 00:16:34.320

not the same way with say you know

00:16:34.320 –> 00:16:35.509

not the same way with say you know

posting something on instagram you’re

00:16:35.509 –> 00:16:35.519

posting something on instagram you’re

00:16:35.519 –> 00:16:37.189

posting something on instagram you’re

not guaranteed that even a quarter of

00:16:37.189 –> 00:16:37.199

not guaranteed that even a quarter of

00:16:37.199 –> 00:16:38.710

not guaranteed that even a quarter of

the people following you will even see

00:16:38.710 –> 00:16:38.720

the people following you will even see

00:16:38.720 –> 00:16:40.629

the people following you will even see

that content so speaking about email

00:16:40.629 –> 00:16:40.639

that content so speaking about email

00:16:40.639 –> 00:16:42.790

that content so speaking about email

marketing at a set price per month

00:16:42.790 –> 00:16:42.800

marketing at a set price per month

00:16:42.800 –> 00:16:45.269

marketing at a set price per month

you’re able to unlock that area and some

00:16:45.269 –> 00:16:45.279

you’re able to unlock that area and some

00:16:45.279 –> 00:16:46.470

you’re able to unlock that area and some

months are busier than others for

00:16:46.470 –> 00:16:46.480

months are busier than others for

00:16:46.480 –> 00:16:48.069

months are busier than others for

instance let’s say you were in retail

00:16:48.069 –> 00:16:48.079

instance let’s say you were in retail

00:16:48.079 –> 00:16:49.509

instance let’s say you were in retail

right the holiday season is going to be

00:16:49.509 –> 00:16:49.519

right the holiday season is going to be

00:16:49.519 –> 00:16:51.509

right the holiday season is going to be

insanity the email marketing approaches

00:16:51.509 –> 00:16:51.519

insanity the email marketing approaches

00:16:51.519 –> 00:16:52.949

insanity the email marketing approaches

and the strategies and the content that

00:16:52.949 –> 00:16:52.959

and the strategies and the content that

00:16:52.959 –> 00:16:54.230

and the strategies and the content that

we put out it’s going to be absolutely

00:16:54.230 –> 00:16:54.240

we put out it’s going to be absolutely

00:16:54.240 –> 00:16:56.150

we put out it’s going to be absolutely

crazy but sometime in the middle of

00:16:56.150 –> 00:16:56.160

crazy but sometime in the middle of

00:16:56.160 –> 00:16:57.350

crazy but sometime in the middle of

summer when everyone’s traveling and

00:16:57.350 –> 00:16:57.360

summer when everyone’s traveling and

00:16:57.360 –> 00:16:59.189

summer when everyone’s traveling and

nobody’s focusing on your specific brand

00:16:59.189 –> 00:16:59.199

nobody’s focusing on your specific brand

00:16:59.199 –> 00:17:01.350

nobody’s focusing on your specific brand

for whatever reason the email marketing

00:17:01.350 –> 00:17:01.360

for whatever reason the email marketing

00:17:01.360 –> 00:17:03.509

for whatever reason the email marketing

work may be more limited but at the end

00:17:03.509 –> 00:17:03.519

work may be more limited but at the end

00:17:03.519 –> 00:17:05.669

work may be more limited but at the end

of the day it doesn’t really matter how

00:17:05.669 –> 00:17:05.679

of the day it doesn’t really matter how

00:17:05.679 –> 00:17:07.429

of the day it doesn’t really matter how

much time we’re investing all they want

00:17:07.429 –> 00:17:07.439

much time we’re investing all they want

00:17:07.439 –> 00:17:09.029

much time we’re investing all they want

is the email marketing stuff to go out

00:17:09.029 –> 00:17:09.039

is the email marketing stuff to go out

00:17:09.039 –> 00:17:10.549

is the email marketing stuff to go out

and be appropriate for the time of year

00:17:10.549 –> 00:17:10.559

and be appropriate for the time of year

00:17:10.559 –> 00:17:12.150

and be appropriate for the time of year

and so regardless of what time of year

00:17:12.150 –> 00:17:12.160

and so regardless of what time of year

00:17:12.160 –> 00:17:14.230

and so regardless of what time of year

it is you pay the same dollar amount and

00:17:14.230 –> 00:17:14.240

it is you pay the same dollar amount and

00:17:14.240 –> 00:17:15.909

it is you pay the same dollar amount and

you keep going and you’re just working

00:17:15.909 –> 00:17:15.919

you keep going and you’re just working

00:17:15.919 –> 00:17:18.069

you keep going and you’re just working

within an area of marketing as opposed

00:17:18.069 –> 00:17:18.079

within an area of marketing as opposed

00:17:18.079 –> 00:17:19.750

within an area of marketing as opposed

to selling time that makes it really

00:17:19.750 –> 00:17:19.760

to selling time that makes it really

00:17:19.760 –> 00:17:22.789

to selling time that makes it really

easy for us to plan and build a model in

00:17:22.789 –> 00:17:22.799

easy for us to plan and build a model in

00:17:22.799 –> 00:17:24.710

easy for us to plan and build a model in

which we can charge a fair price for the

00:17:24.710 –> 00:17:24.720

which we can charge a fair price for the

00:17:24.720 –> 00:17:26.470

which we can charge a fair price for the

value that we’re selling as opposed to

00:17:26.470 –> 00:17:26.480

value that we’re selling as opposed to

00:17:26.480 –> 00:17:28.309

value that we’re selling as opposed to

the time that we’re selling those who’ve

00:17:28.309 –> 00:17:28.319

the time that we’re selling those who’ve

00:17:28.319 –> 00:17:30.549

the time that we’re selling those who’ve

managed to produce services you have a

00:17:30.549 –> 00:17:30.559

managed to produce services you have a

00:17:30.559 –> 00:17:32.630

managed to produce services you have a

ladder right where you’re selling and

00:17:32.630 –> 00:17:32.640

ladder right where you’re selling and

00:17:32.640 –> 00:17:34.230

ladder right where you’re selling and

you alluded to this you sell the teaser

00:17:34.230 –> 00:17:34.240

you alluded to this you sell the teaser

00:17:34.240 –> 00:17:36.070

you alluded to this you sell the teaser

project which i think this is a website

00:17:36.070 –> 00:17:36.080

project which i think this is a website

00:17:36.080 –> 00:17:37.830

project which i think this is a website

and then you ladder up one at a time so

00:17:37.830 –> 00:17:37.840

and then you ladder up one at a time so

00:17:37.840 –> 00:17:39.270

and then you ladder up one at a time so

what are the other

00:17:39.270 –> 00:17:39.280

what are the other

00:17:39.280 –> 00:17:41.430

what are the other

components that as our client is

00:17:41.430 –> 00:17:41.440

components that as our client is

00:17:41.440 –> 00:17:43.110

components that as our client is

progressing that they might buy from you

00:17:43.110 –> 00:17:43.120

progressing that they might buy from you

00:17:43.120 –> 00:17:44.789

progressing that they might buy from you

typically there’s two different sides

00:17:44.789 –> 00:17:44.799

typically there’s two different sides

00:17:44.799 –> 00:17:46.230

typically there’s two different sides

right there’s two different umbrellas

00:17:46.230 –> 00:17:46.240

right there’s two different umbrellas

00:17:46.240 –> 00:17:47.909

right there’s two different umbrellas

some people say inbound and outbound

00:17:47.909 –> 00:17:47.919

some people say inbound and outbound

00:17:47.919 –> 00:17:49.909

some people say inbound and outbound

other people say paid versus organic

00:17:49.909 –> 00:17:49.919

other people say paid versus organic

00:17:49.919 –> 00:17:51.669

other people say paid versus organic

let’s just use paid versus organic i

00:17:51.669 –> 00:17:51.679

let’s just use paid versus organic i

00:17:51.679 –> 00:17:53.510

let’s just use paid versus organic i

think most people that are not familiar

00:17:53.510 –> 00:17:53.520

think most people that are not familiar

00:17:53.520 –> 00:17:55.110

think most people that are not familiar

with marketing terminology understand

00:17:55.110 –> 00:17:55.120

with marketing terminology understand

00:17:55.120 –> 00:17:56.630

with marketing terminology understand

that right like you’re either paying to

00:17:56.630 –> 00:17:56.640

that right like you’re either paying to

00:17:56.640 –> 00:17:57.909

that right like you’re either paying to

be somewhere like you’re paying for

00:17:57.909 –> 00:17:57.919

be somewhere like you’re paying for

00:17:57.919 –> 00:17:59.830

be somewhere like you’re paying for

google ads or paying for facebook ads or

00:17:59.830 –> 00:17:59.840

google ads or paying for facebook ads or

00:17:59.840 –> 00:18:01.029

google ads or paying for facebook ads or

you’re doing something that’s more

00:18:01.029 –> 00:18:01.039

you’re doing something that’s more

00:18:01.039 –> 00:18:02.870

you’re doing something that’s more

organic where you might be paying with

00:18:02.870 –> 00:18:02.880

organic where you might be paying with

00:18:02.880 –> 00:18:04.549

organic where you might be paying with

your time you might be paying a salary

00:18:04.549 –> 00:18:04.559

your time you might be paying a salary

00:18:04.559 –> 00:18:05.510

your time you might be paying a salary

for somebody to do something but

00:18:05.510 –> 00:18:05.520

for somebody to do something but

00:18:05.520 –> 00:18:07.510

for somebody to do something but

otherwise you’re not paying a company to

00:18:07.510 –> 00:18:07.520

otherwise you’re not paying a company to

00:18:07.520 –> 00:18:09.669

otherwise you’re not paying a company to

promote your business right and so for

00:18:09.669 –> 00:18:09.679

promote your business right and so for

00:18:09.679 –> 00:18:12.230

promote your business right and so for

us what we’ve done is we’ve developed

00:18:12.230 –> 00:18:12.240

us what we’ve done is we’ve developed

00:18:12.240 –> 00:18:14.150

us what we’ve done is we’ve developed

two things we’ve developed an internal

00:18:14.150 –> 00:18:14.160

two things we’ve developed an internal

00:18:14.160 –> 00:18:16.310

two things we’ve developed an internal

list of services that we offer simple

00:18:16.310 –> 00:18:16.320

list of services that we offer simple

00:18:16.320 –> 00:18:20.150

list of services that we offer simple

things like email social media seo ads

00:18:20.150 –> 00:18:20.160

things like email social media seo ads

00:18:20.160 –> 00:18:22.549

things like email social media seo ads

on facebook google linkedin whatever and

00:18:22.549 –> 00:18:22.559

on facebook google linkedin whatever and

00:18:22.559 –> 00:18:23.669

on facebook google linkedin whatever and

then we even have something called the

00:18:23.669 –> 00:18:23.679

then we even have something called the

00:18:23.679 –> 00:18:25.430

then we even have something called the

design block where we will create

00:18:25.430 –> 00:18:25.440

design block where we will create

00:18:25.440 –> 00:18:27.830

design block where we will create

designs for a company and basically that

00:18:27.830 –> 00:18:27.840

designs for a company and basically that

00:18:27.840 –> 00:18:29.270

designs for a company and basically that

works is they give us a list of all the

00:18:29.270 –> 00:18:29.280

works is they give us a list of all the

00:18:29.280 –> 00:18:30.950

works is they give us a list of all the

things they want to design we put that

00:18:30.950 –> 00:18:30.960

things they want to design we put that

00:18:30.960 –> 00:18:32.470

things they want to design we put that

list together and we work in a queue

00:18:32.470 –> 00:18:32.480

list together and we work in a queue

00:18:32.480 –> 00:18:34.549

list together and we work in a queue

format right that protects our team that

00:18:34.549 –> 00:18:34.559

format right that protects our team that

00:18:34.559 –> 00:18:36.390

format right that protects our team that

protects our time we can work on one

00:18:36.390 –> 00:18:36.400

protects our time we can work on one

00:18:36.400 –> 00:18:37.830

protects our time we can work on one

project when that project is done we

00:18:37.830 –> 00:18:37.840

project when that project is done we

00:18:37.840 –> 00:18:39.270

project when that project is done we

move to the next one and so on and so

00:18:39.270 –> 00:18:39.280

move to the next one and so on and so

00:18:39.280 –> 00:18:40.549

move to the next one and so on and so

forth and they just pay the flat rate

00:18:40.549 –> 00:18:40.559

forth and they just pay the flat rate

00:18:40.559 –> 00:18:41.990

forth and they just pay the flat rate

per month for our design block but

00:18:41.990 –> 00:18:42.000

per month for our design block but

00:18:42.000 –> 00:18:43.990

per month for our design block but

essentially what what what happens here

00:18:43.990 –> 00:18:44.000

essentially what what what happens here

00:18:44.000 –> 00:18:47.350

essentially what what what happens here

is if we have a service for them we sell

00:18:47.350 –> 00:18:47.360

is if we have a service for them we sell

00:18:47.360 –> 00:18:49.669

is if we have a service for them we sell

them on that specific service we provide

00:18:49.669 –> 00:18:49.679

them on that specific service we provide

00:18:49.679 –> 00:18:52.630

them on that specific service we provide

them the the marketing and then we track

00:18:52.630 –> 00:18:52.640

them the the marketing and then we track

00:18:52.640 –> 00:18:53.990

them the the marketing and then we track

it and measure it so that they see what

00:18:53.990 –> 00:18:54.000

it and measure it so that they see what

00:18:54.000 –> 00:18:55.270

it and measure it so that they see what

it’s doing but the other thing that

00:18:55.270 –> 00:18:55.280

it’s doing but the other thing that

00:18:55.280 –> 00:18:57.430

it’s doing but the other thing that

we’ve done interestingly enough is we’ve

00:18:57.430 –> 00:18:57.440

we’ve done interestingly enough is we’ve

00:18:57.440 –> 00:19:00.549

we’ve done interestingly enough is we’ve

built systems that we can put somebody

00:19:00.549 –> 00:19:00.559

built systems that we can put somebody

00:19:00.559 –> 00:19:03.990

built systems that we can put somebody

into for a specific result like the tos

00:19:03.990 –> 00:19:04.000

into for a specific result like the tos

00:19:04.000 –> 00:19:05.669

into for a specific result like the tos

system that we talked about right we’ve

00:19:05.669 –> 00:19:05.679

system that we talked about right we’ve

00:19:05.679 –> 00:19:07.430

system that we talked about right we’ve

built systems around review management

00:19:07.430 –> 00:19:07.440

built systems around review management

00:19:07.440 –> 00:19:09.190

built systems around review management

and reputation management online

00:19:09.190 –> 00:19:09.200

and reputation management online

00:19:09.200 –> 00:19:10.789

and reputation management online

collecting google reviews is important

00:19:10.789 –> 00:19:10.799

collecting google reviews is important

00:19:10.799 –> 00:19:13.190

collecting google reviews is important

but so is trustpilot and all the other

00:19:13.190 –> 00:19:13.200

but so is trustpilot and all the other

00:19:13.200 –> 00:19:14.150

but so is trustpilot and all the other

platforms that are out there that

00:19:14.150 –> 00:19:14.160

platforms that are out there that

00:19:14.160 –> 00:19:16.230

platforms that are out there that

collect reviews how are you managing

00:19:16.230 –> 00:19:16.240

collect reviews how are you managing

00:19:16.240 –> 00:19:19.510

collect reviews how are you managing

that right um so we have a system that

00:19:19.510 –> 00:19:19.520

that right um so we have a system that

00:19:19.520 –> 00:19:21.350

that right um so we have a system that

aggregates all of that together in one

00:19:21.350 –> 00:19:21.360

aggregates all of that together in one

00:19:21.360 –> 00:19:22.950

aggregates all of that together in one

place and then we have a team of people

00:19:22.950 –> 00:19:22.960

place and then we have a team of people

00:19:22.960 –> 00:19:25.510

place and then we have a team of people

that we’ve hired to answer reviews

00:19:25.510 –> 00:19:25.520

that we’ve hired to answer reviews

00:19:25.520 –> 00:19:27.669

that we’ve hired to answer reviews

that come in right and so

00:19:27.669 –> 00:19:27.679

that come in right and so

00:19:27.679 –> 00:19:29.430

that come in right and so

building these systems has become

00:19:29.430 –> 00:19:29.440

building these systems has become

00:19:29.440 –> 00:19:31.830

building these systems has become

incredibly important in us being able to

00:19:31.830 –> 00:19:31.840

incredibly important in us being able to

00:19:31.840 –> 00:19:34.150

incredibly important in us being able to

replicate something very easily and

00:19:34.150 –> 00:19:34.160

replicate something very easily and

00:19:34.160 –> 00:19:36.870

replicate something very easily and

provide a ton of value to a customer

00:19:36.870 –> 00:19:36.880

provide a ton of value to a customer

00:19:36.880 –> 00:19:38.870

provide a ton of value to a customer

without having to rip their bank account

00:19:38.870 –> 00:19:38.880

without having to rip their bank account

00:19:38.880 –> 00:19:40.789

without having to rip their bank account

dry at the same time the other thing

00:19:40.789 –> 00:19:40.799

dry at the same time the other thing

00:19:40.799 –> 00:19:42.630

dry at the same time the other thing

that we’ve done is we’ve built a network

00:19:42.630 –> 00:19:42.640

that we’ve done is we’ve built a network

00:19:42.640 –> 00:19:45.110

that we’ve done is we’ve built a network

of people that we trust that operate at

00:19:45.110 –> 00:19:45.120

of people that we trust that operate at

00:19:45.120 –> 00:19:49.190

of people that we trust that operate at

the quality of work in which we desire

00:19:49.190 –> 00:19:49.200

the quality of work in which we desire

00:19:49.200 –> 00:19:51.350

the quality of work in which we desire

that allows us to be able to say hey we

00:19:51.350 –> 00:19:51.360

that allows us to be able to say hey we

00:19:51.360 –> 00:19:52.789

that allows us to be able to say hey we

don’t do that work but we’ve got a

00:19:52.789 –> 00:19:52.799

don’t do that work but we’ve got a

00:19:52.799 –> 00:19:54.870

don’t do that work but we’ve got a

strategic partner that does and we’ll

00:19:54.870 –> 00:19:54.880

strategic partner that does and we’ll

00:19:54.880 –> 00:19:56.549

strategic partner that does and we’ll

help manage the relationship and we’ll

00:19:56.549 –> 00:19:56.559

help manage the relationship and we’ll

00:19:56.559 –> 00:19:58.070

help manage the relationship and we’ll

work together to understand what they’re

00:19:58.070 –> 00:19:58.080

work together to understand what they’re

00:19:58.080 –> 00:19:59.830

work together to understand what they’re

going to be doing but this company is

00:19:59.830 –> 00:19:59.840

going to be doing but this company is

00:19:59.840 –> 00:20:01.350

going to be doing but this company is

going to help out with this area do you

00:20:01.350 –> 00:20:01.360

going to help out with this area do you

00:20:01.360 –> 00:20:03.350

going to help out with this area do you

usually have the second agency work

00:20:03.350 –> 00:20:03.360

usually have the second agency work

00:20:03.360 –> 00:20:04.470

usually have the second agency work

directly with the client or will you

00:20:04.470 –> 00:20:04.480

directly with the client or will you

00:20:04.480 –> 00:20:07.190

directly with the client or will you

have them as a subcontractor it depends

00:20:07.190 –> 00:20:07.200

have them as a subcontractor it depends

00:20:07.200 –> 00:20:09.029

have them as a subcontractor it depends

it really depends on what what the

00:20:09.029 –> 00:20:09.039

it really depends on what what the

00:20:09.039 –> 00:20:10.789

it really depends on what what the

partner usually wants

00:20:10.789 –> 00:20:10.799

partner usually wants

00:20:10.799 –> 00:20:12.630

partner usually wants

for the most part for the sake of

00:20:12.630 –> 00:20:12.640

for the most part for the sake of

00:20:12.640 –> 00:20:13.830

for the most part for the sake of

experience

00:20:13.830 –> 00:20:13.840

experience

00:20:13.840 –> 00:20:15.990

experience

we tend to manage the entire account

00:20:15.990 –> 00:20:16.000

we tend to manage the entire account

00:20:16.000 –> 00:20:17.830

we tend to manage the entire account

from an account management perspective

00:20:17.830 –> 00:20:17.840

from an account management perspective

00:20:17.840 –> 00:20:19.510

from an account management perspective

but at the end of the day sometimes

00:20:19.510 –> 00:20:19.520

but at the end of the day sometimes

00:20:19.520 –> 00:20:21.029

but at the end of the day sometimes

being that middle person just gets in

00:20:21.029 –> 00:20:21.039

being that middle person just gets in

00:20:21.039 –> 00:20:23.110

being that middle person just gets in

the way of things right i hate white

00:20:23.110 –> 00:20:23.120

the way of things right i hate white

00:20:23.120 –> 00:20:25.909

the way of things right i hate white

labeling services i absolutely hate it

00:20:25.909 –> 00:20:25.919

labeling services i absolutely hate it

00:20:25.919 –> 00:20:26.870

labeling services i absolutely hate it

and for those of you don’t know what

00:20:26.870 –> 00:20:26.880

and for those of you don’t know what

00:20:26.880 –> 00:20:28.710

and for those of you don’t know what

white labeling is it’s when you hire an

00:20:28.710 –> 00:20:28.720

white labeling is it’s when you hire an

00:20:28.720 –> 00:20:30.390

white labeling is it’s when you hire an

another company and they provide

00:20:30.390 –> 00:20:30.400

another company and they provide

00:20:30.400 –> 00:20:31.990

another company and they provide

services but they don’t identify who

00:20:31.990 –> 00:20:32.000

services but they don’t identify who

00:20:32.000 –> 00:20:33.190

services but they don’t identify who

they are so you have to manage the

00:20:33.190 –> 00:20:33.200

they are so you have to manage the

00:20:33.200 –> 00:20:34.870

they are so you have to manage the

entire account right i really dislike it

00:20:34.870 –> 00:20:34.880

entire account right i really dislike it

00:20:34.880 –> 00:20:36.310

entire account right i really dislike it

because at the end of the day if if they

00:20:36.310 –> 00:20:36.320

because at the end of the day if if they

00:20:36.320 –> 00:20:38.470

because at the end of the day if if they

mess up it’s it’s my fault if they have

00:20:38.470 –> 00:20:38.480

mess up it’s it’s my fault if they have

00:20:38.480 –> 00:20:40.230

mess up it’s it’s my fault if they have

something to communicate they have to

00:20:40.230 –> 00:20:40.240

something to communicate they have to

00:20:40.240 –> 00:20:41.510

something to communicate they have to

communicate it to me and then i have to

00:20:41.510 –> 00:20:41.520

communicate it to me and then i have to

00:20:41.520 –> 00:20:44.710

communicate it to me and then i have to

communicate it it’s a mess and so we say

00:20:44.710 –> 00:20:44.720

communicate it it’s a mess and so we say

00:20:44.720 –> 00:20:46.630

communicate it it’s a mess and so we say

hey this is our strategic partner x y

00:20:46.630 –> 00:20:46.640

hey this is our strategic partner x y

00:20:46.640 –> 00:20:48.789

hey this is our strategic partner x y

and z they’re going to help with this

00:20:48.789 –> 00:20:48.799

and z they’re going to help with this

00:20:48.799 –> 00:20:50.230

and z they’re going to help with this

we’re still here for anything that you

00:20:50.230 –> 00:20:50.240

we’re still here for anything that you

00:20:50.240 –> 00:20:52.310

we’re still here for anything that you

need in relation to in relation to this

00:20:52.310 –> 00:20:52.320

need in relation to in relation to this

00:20:52.320 –> 00:20:53.510

need in relation to in relation to this

but they’re going to be in communication

00:20:53.510 –> 00:20:53.520

but they’re going to be in communication

00:20:53.520 –> 00:20:55.669

but they’re going to be in communication

with you about x y and z moving forward

00:20:55.669 –> 00:20:55.679

with you about x y and z moving forward

00:20:55.679 –> 00:20:57.590

with you about x y and z moving forward

yeah it’s a very interesting trade-off

00:20:57.590 –> 00:20:57.600

yeah it’s a very interesting trade-off

00:20:57.600 –> 00:20:59.270

yeah it’s a very interesting trade-off

like how much control

00:20:59.270 –> 00:20:59.280

like how much control

00:20:59.280 –> 00:21:02.230

like how much control

you need or want and when and then how

00:21:02.230 –> 00:21:02.240

you need or want and when and then how

00:21:02.240 –> 00:21:04.310

you need or want and when and then how

reliable it’s hard time it’s hard to

00:21:04.310 –> 00:21:04.320

reliable it’s hard time it’s hard to

00:21:04.320 –> 00:21:05.590

reliable it’s hard time it’s hard to

find reliable partners because they have

00:21:05.590 –> 00:21:05.600

find reliable partners because they have

00:21:05.600 –> 00:21:07.510

find reliable partners because they have

to be as good as you right to your

00:21:07.510 –> 00:21:07.520

to be as good as you right to your

00:21:07.520 –> 00:21:09.750

to be as good as you right to your

clients sometimes it’s better depends on

00:21:09.750 –> 00:21:09.760

clients sometimes it’s better depends on

00:21:09.760 –> 00:21:10.950

clients sometimes it’s better depends on

how much control you have what’s your

00:21:10.950 –> 00:21:10.960

how much control you have what’s your

00:21:10.960 –> 00:21:12.310

how much control you have what’s your

promises your clients and sometimes it

00:21:12.310 –> 00:21:12.320

promises your clients and sometimes it

00:21:12.320 –> 00:21:13.350

promises your clients and sometimes it

isn’t i’m always interested in what

00:21:13.350 –> 00:21:13.360

isn’t i’m always interested in what

00:21:13.360 –> 00:21:15.270

isn’t i’m always interested in what

agencies say is it do you actually have

00:21:15.270 –> 00:21:15.280

agencies say is it do you actually have

00:21:15.280 –> 00:21:17.270

agencies say is it do you actually have

a mix then like some are under under you

00:21:17.270 –> 00:21:17.280

a mix then like some are under under you

00:21:17.280 –> 00:21:18.230

a mix then like some are under under you

and some are

00:21:18.230 –> 00:21:18.240

and some are

00:21:18.240 –> 00:21:20.470

and some are

direct um some of them are under us but

00:21:20.470 –> 00:21:20.480

direct um some of them are under us but

00:21:20.480 –> 00:21:22.070

direct um some of them are under us but

mostly because they’re freelancers as

00:21:22.070 –> 00:21:22.080

mostly because they’re freelancers as

00:21:22.080 –> 00:21:23.909

mostly because they’re freelancers as

opposed to full businesses and and

00:21:23.909 –> 00:21:23.919

opposed to full businesses and and

00:21:23.919 –> 00:21:25.110

opposed to full businesses and and

ultimately it just means that they don’t

00:21:25.110 –> 00:21:25.120

ultimately it just means that they don’t

00:21:25.120 –> 00:21:26.390

ultimately it just means that they don’t

have a full level of support for

00:21:26.390 –> 00:21:26.400

have a full level of support for

00:21:26.400 –> 00:21:28.390

have a full level of support for

customer service and account management

00:21:28.390 –> 00:21:28.400

customer service and account management

00:21:28.400 –> 00:21:30.470

customer service and account management

engagement and so on and so forth right

00:21:30.470 –> 00:21:30.480

engagement and so on and so forth right

00:21:30.480 –> 00:21:32.070

engagement and so on and so forth right

they’re not willing to manage a specific

00:21:32.070 –> 00:21:32.080

they’re not willing to manage a specific

00:21:32.080 –> 00:21:33.110

they’re not willing to manage a specific

system they don’t have the amount of

00:21:33.110 –> 00:21:33.120

system they don’t have the amount of

00:21:33.120 –> 00:21:34.870

system they don’t have the amount of

time because you’re hiring them to do a

00:21:34.870 –> 00:21:34.880

time because you’re hiring them to do a

00:21:34.880 –> 00:21:37.110

time because you’re hiring them to do a

job or a series of jobs so those people

00:21:37.110 –> 00:21:37.120

job or a series of jobs so those people

00:21:37.120 –> 00:21:39.190

job or a series of jobs so those people

work underneath us as an employee would

00:21:39.190 –> 00:21:39.200

work underneath us as an employee would

00:21:39.200 –> 00:21:41.270

work underneath us as an employee would

but as a contractor instead right but

00:21:41.270 –> 00:21:41.280

but as a contractor instead right but

00:21:41.280 –> 00:21:42.549

but as a contractor instead right but

typically speaking when we work with

00:21:42.549 –> 00:21:42.559

typically speaking when we work with

00:21:42.559 –> 00:21:44.549

typically speaking when we work with

another agency we go through a vetting

00:21:44.549 –> 00:21:44.559

another agency we go through a vetting

00:21:44.559 –> 00:21:46.390

another agency we go through a vetting

process to make sure that they are

00:21:46.390 –> 00:21:46.400

process to make sure that they are

00:21:46.400 –> 00:21:48.710

process to make sure that they are

delivering as much as they can and and

00:21:48.710 –> 00:21:48.720

delivering as much as they can and and

00:21:48.720 –> 00:21:51.190

delivering as much as they can and and

most importantly i think the thing to

00:21:51.190 –> 00:21:51.200

most importantly i think the thing to

00:21:51.200 –> 00:21:52.710

most importantly i think the thing to

focus on when you’re building something

00:21:52.710 –> 00:21:52.720

focus on when you’re building something

00:21:52.720 –> 00:21:54.230

focus on when you’re building something

like this that this is a strategy of

00:21:54.230 –> 00:21:54.240

like this that this is a strategy of

00:21:54.240 –> 00:21:56.789

like this that this is a strategy of

yours is is to make sure that they’re

00:21:56.789 –> 00:21:56.799

yours is is to make sure that they’re

00:21:56.799 –> 00:21:59.350

yours is is to make sure that they’re

not doing your quality of work but

00:21:59.350 –> 00:21:59.360

not doing your quality of work but

00:21:59.360 –> 00:22:02.470

not doing your quality of work but

surpassing it right we do plenty of seo

00:22:02.470 –> 00:22:02.480

surpassing it right we do plenty of seo

00:22:02.480 –> 00:22:04.710

surpassing it right we do plenty of seo

work but we have found recently an

00:22:04.710 –> 00:22:04.720

work but we have found recently an

00:22:04.720 –> 00:22:07.029

work but we have found recently an

agency that we really like that we were

00:22:07.029 –> 00:22:07.039

agency that we really like that we were

00:22:07.039 –> 00:22:08.789

agency that we really like that we were

able to figure out something together

00:22:08.789 –> 00:22:08.799

able to figure out something together

00:22:08.799 –> 00:22:11.430

able to figure out something together

with financially speaking where they’re

00:22:11.430 –> 00:22:11.440

with financially speaking where they’re

00:22:11.440 –> 00:22:13.750

with financially speaking where they’re

significantly better at seo than us and

00:22:13.750 –> 00:22:13.760

significantly better at seo than us and

00:22:13.760 –> 00:22:15.350

significantly better at seo than us and

so why why wouldn’t we want to bring

00:22:15.350 –> 00:22:15.360

so why why wouldn’t we want to bring

00:22:15.360 –> 00:22:16.789

so why why wouldn’t we want to bring

them into that right and so we test

00:22:16.789 –> 00:22:16.799

them into that right and so we test

00:22:16.799 –> 00:22:18.710

them into that right and so we test

their customer service process we ask

00:22:18.710 –> 00:22:18.720

their customer service process we ask

00:22:18.720 –> 00:22:19.830

their customer service process we ask

them what they do we look at their

00:22:19.830 –> 00:22:19.840

them what they do we look at their

00:22:19.840 –> 00:22:21.990

them what they do we look at their

systems and if they can provide a better

00:22:21.990 –> 00:22:22.000

systems and if they can provide a better

00:22:22.000 –> 00:22:23.190

systems and if they can provide a better

service

00:22:23.190 –> 00:22:23.200

service

00:22:23.200 –> 00:22:25.190

service

fantastic and then and then we work out

00:22:25.190 –> 00:22:25.200

fantastic and then and then we work out

00:22:25.200 –> 00:22:27.510

fantastic and then and then we work out

a deal where we continue to build a

00:22:27.510 –> 00:22:27.520

a deal where we continue to build a

00:22:27.520 –> 00:22:30.149

a deal where we continue to build a

customer within one bill so they see one

00:22:30.149 –> 00:22:30.159

customer within one bill so they see one

00:22:30.159 –> 00:22:31.669

customer within one bill so they see one

bill and they’re really excited about

00:22:31.669 –> 00:22:31.679

bill and they’re really excited about

00:22:31.679 –> 00:22:33.590

bill and they’re really excited about

that because they only have to pay one

00:22:33.590 –> 00:22:33.600

that because they only have to pay one

00:22:33.600 –> 00:22:35.430

that because they only have to pay one

thing and and yet they get to work with

00:22:35.430 –> 00:22:35.440

thing and and yet they get to work with

00:22:35.440 –> 00:22:37.190

thing and and yet they get to work with

an agency that’s even better than than

00:22:37.190 –> 00:22:37.200

an agency that’s even better than than

00:22:37.200 –> 00:22:38.470

an agency that’s even better than than

what we do and we’re forefront about

00:22:38.470 –> 00:22:38.480

what we do and we’re forefront about

00:22:38.480 –> 00:22:39.750

what we do and we’re forefront about

that hey we work with the strategic

00:22:39.750 –> 00:22:39.760

that hey we work with the strategic

00:22:39.760 –> 00:22:40.950

that hey we work with the strategic

partner because they’re better at this

00:22:40.950 –> 00:22:40.960

partner because they’re better at this

00:22:40.960 –> 00:22:42.710

partner because they’re better at this

than we are and we’ll continue to work

00:22:42.710 –> 00:22:42.720

than we are and we’ll continue to work

00:22:42.720 –> 00:22:44.549

than we are and we’ll continue to work

together and be in on this but we’re

00:22:44.549 –> 00:22:44.559

together and be in on this but we’re

00:22:44.559 –> 00:22:46.310

together and be in on this but we’re

bringing experts to the table to make

00:22:46.310 –> 00:22:46.320

bringing experts to the table to make

00:22:46.320 –> 00:22:47.990

bringing experts to the table to make

sure that you get what you need here’s a

00:22:47.990 –> 00:22:48.000

sure that you get what you need here’s a

00:22:48.000 –> 00:22:49.350

sure that you get what you need here’s a

actually interesting question that i

00:22:49.350 –> 00:22:49.360

actually interesting question that i

00:22:49.360 –> 00:22:51.190

actually interesting question that i

don’t think people talk about enough so

00:22:51.190 –> 00:22:51.200

don’t think people talk about enough so

00:22:51.200 –> 00:22:52.630

don’t think people talk about enough so

you mentioned you vet the agency you

00:22:52.630 –> 00:22:52.640

you mentioned you vet the agency you

00:22:52.640 –> 00:22:54.070

you mentioned you vet the agency you

alluded to what you do what is your

00:22:54.070 –> 00:22:54.080

alluded to what you do what is your

00:22:54.080 –> 00:22:55.510

alluded to what you do what is your

process to vet an agency because i think

00:22:55.510 –> 00:22:55.520

process to vet an agency because i think

00:22:55.520 –> 00:22:56.870

process to vet an agency because i think

this is one of the most hardest part of

00:22:56.870 –> 00:22:56.880

this is one of the most hardest part of

00:22:56.880 –> 00:22:58.950

this is one of the most hardest part of

the like agency agency partnership is

00:22:58.950 –> 00:22:58.960

the like agency agency partnership is

00:22:58.960 –> 00:23:00.630

the like agency agency partnership is

like how do you get past like the coffee

00:23:00.630 –> 00:23:00.640

like how do you get past like the coffee

00:23:00.640 –> 00:23:03.350

like how do you get past like the coffee

date stage to getting into an engagement

00:23:03.350 –> 00:23:03.360

date stage to getting into an engagement

00:23:03.360 –> 00:23:05.590

date stage to getting into an engagement

i think there’s a lot of ways to do this

00:23:05.590 –> 00:23:05.600

i think there’s a lot of ways to do this

00:23:05.600 –> 00:23:07.990

i think there’s a lot of ways to do this

and and for us specifically we have a

00:23:07.990 –> 00:23:08.000

and and for us specifically we have a

00:23:08.000 –> 00:23:10.070

and and for us specifically we have a

specific process but senior i have to

00:23:10.070 –> 00:23:10.080

specific process but senior i have to

00:23:10.080 –> 00:23:12.630

specific process but senior i have to

admit i’ve never been a data person i i

00:23:12.630 –> 00:23:12.640

admit i’ve never been a data person i i

00:23:12.640 –> 00:23:14.549

admit i’ve never been a data person i i

we have to use data we have to

00:23:14.549 –> 00:23:14.559

we have to use data we have to

00:23:14.559 –> 00:23:16.789

we have to use data we have to

understand data i i think that in the

00:23:16.789 –> 00:23:16.799

understand data i i think that in the

00:23:16.799 –> 00:23:18.390

understand data i i think that in the

marketing world so many people

00:23:18.390 –> 00:23:18.400

marketing world so many people

00:23:18.400 –> 00:23:20.630

marketing world so many people

critically use data to make decisions

00:23:20.630 –> 00:23:20.640

critically use data to make decisions

00:23:20.640 –> 00:23:22.149

critically use data to make decisions

right somebody’s sitting behind a

00:23:22.149 –> 00:23:22.159

right somebody’s sitting behind a

00:23:22.159 –> 00:23:24.710

right somebody’s sitting behind a

spreadsheet and and we know

00:23:24.710 –> 00:23:24.720

spreadsheet and and we know

00:23:24.720 –> 00:23:26.630

spreadsheet and and we know

and i certainly know with my experience

00:23:26.630 –> 00:23:26.640

and i certainly know with my experience

00:23:26.640 –> 00:23:28.230

and i certainly know with my experience

having worked retail in the past that

00:23:28.230 –> 00:23:28.240

having worked retail in the past that

00:23:28.240 –> 00:23:29.510

having worked retail in the past that

sometimes somebody sitting behind a

00:23:29.510 –> 00:23:29.520

sometimes somebody sitting behind a

00:23:29.520 –> 00:23:31.590

sometimes somebody sitting behind a

spreadsheet doesn’t know as the person

00:23:31.590 –> 00:23:31.600

spreadsheet doesn’t know as the person

00:23:31.600 –> 00:23:34.070

spreadsheet doesn’t know as the person

in the actual store right a survey is

00:23:34.070 –> 00:23:34.080

in the actual store right a survey is

00:23:34.080 –> 00:23:35.750

in the actual store right a survey is

less useful than speaking to somebody

00:23:35.750 –> 00:23:35.760

less useful than speaking to somebody

00:23:35.760 –> 00:23:36.710

less useful than speaking to somebody

over the phone and getting their

00:23:36.710 –> 00:23:36.720

over the phone and getting their

00:23:36.720 –> 00:23:37.669

over the phone and getting their

thoughts like this because you get

00:23:37.669 –> 00:23:37.679

thoughts like this because you get

00:23:37.679 –> 00:23:39.430

thoughts like this because you get

tonality you get all kinds of things

00:23:39.430 –> 00:23:39.440

tonality you get all kinds of things

00:23:39.440 –> 00:23:42.390

tonality you get all kinds of things

right specifically with vetting agencies

00:23:42.390 –> 00:23:42.400

right specifically with vetting agencies

00:23:42.400 –> 00:23:44.149

right specifically with vetting agencies

most often than not we go through a

00:23:44.149 –> 00:23:44.159

most often than not we go through a

00:23:44.159 –> 00:23:45.590

most often than not we go through a

process in which at the end we ask

00:23:45.590 –> 00:23:45.600

process in which at the end we ask

00:23:45.600 –> 00:23:47.590

process in which at the end we ask

ourselves the question would we hire

00:23:47.590 –> 00:23:47.600

ourselves the question would we hire

00:23:47.600 –> 00:23:50.149

ourselves the question would we hire

them would we have them do our work

00:23:50.149 –> 00:23:50.159

them would we have them do our work

00:23:50.159 –> 00:23:52.230

them would we have them do our work

would we trust them with this specific

00:23:52.230 –> 00:23:52.240

would we trust them with this specific

00:23:52.240 –> 00:23:55.190

would we trust them with this specific

service as an agency to serve us and no

00:23:55.190 –> 00:23:55.200

service as an agency to serve us and no

00:23:55.200 –> 00:23:56.950

service as an agency to serve us and no

matter what the data says and i’ll get

00:23:56.950 –> 00:23:56.960

matter what the data says and i’ll get

00:23:56.960 –> 00:23:58.230

matter what the data says and i’ll get

into that in a second no matter what the

00:23:58.230 –> 00:23:58.240

into that in a second no matter what the

00:23:58.240 –> 00:24:00.230

into that in a second no matter what the

data says if the answer is no and many

00:24:00.230 –> 00:24:00.240

data says if the answer is no and many

00:24:00.240 –> 00:24:01.430

data says if the answer is no and many

times it’s not even just because they

00:24:01.430 –> 00:24:01.440

times it’s not even just because they

00:24:01.440 –> 00:24:03.029

times it’s not even just because they

don’t do a good job it’s because you

00:24:03.029 –> 00:24:03.039

don’t do a good job it’s because you

00:24:03.039 –> 00:24:04.710

don’t do a good job it’s because you

just don’t have that connection with

00:24:04.710 –> 00:24:04.720

just don’t have that connection with

00:24:04.720 –> 00:24:06.470

just don’t have that connection with

that individual right you don’t have

00:24:06.470 –> 00:24:06.480

that individual right you don’t have

00:24:06.480 –> 00:24:09.110

that individual right you don’t have

commonalities to share you don’t have

00:24:09.110 –> 00:24:09.120

commonalities to share you don’t have

00:24:09.120 –> 00:24:10.789

commonalities to share you don’t have

these things that help you feel good

00:24:10.789 –> 00:24:10.799

these things that help you feel good

00:24:10.799 –> 00:24:12.390

these things that help you feel good

about the organization

00:24:12.390 –> 00:24:12.400

about the organization

00:24:12.400 –> 00:24:14.789

about the organization

that’s that that one red flag is enough

00:24:14.789 –> 00:24:14.799

that’s that that one red flag is enough

00:24:14.799 –> 00:24:16.070

that’s that that one red flag is enough

to say that we’re just not a good fit

00:24:16.070 –> 00:24:16.080

to say that we’re just not a good fit

00:24:16.080 –> 00:24:17.190

to say that we’re just not a good fit

for them some of the things in which we

00:24:17.190 –> 00:24:17.200

for them some of the things in which we

00:24:17.200 –> 00:24:18.950

for them some of the things in which we

do is we’ll put them on a small project

00:24:18.950 –> 00:24:18.960

do is we’ll put them on a small project

00:24:18.960 –> 00:24:20.710

do is we’ll put them on a small project

initially or we’ll have them develop

00:24:20.710 –> 00:24:20.720

initially or we’ll have them develop

00:24:20.720 –> 00:24:23.110

initially or we’ll have them develop

something for us um or we’ll even pay

00:24:23.110 –> 00:24:23.120

something for us um or we’ll even pay

00:24:23.120 –> 00:24:24.310

something for us um or we’ll even pay

them and we’ll say hey this is not

00:24:24.310 –> 00:24:24.320

them and we’ll say hey this is not

00:24:24.320 –> 00:24:25.669

them and we’ll say hey this is not

something that we’re going to use but we

00:24:25.669 –> 00:24:25.679

something that we’re going to use but we

00:24:25.679 –> 00:24:28.470

something that we’re going to use but we

have a project for you to work on just

00:24:28.470 –> 00:24:28.480

have a project for you to work on just

00:24:28.480 –> 00:24:29.990

have a project for you to work on just

to you know show us an example of what

00:24:29.990 –> 00:24:30.000

to you know show us an example of what

00:24:30.000 –> 00:24:31.669

to you know show us an example of what

you can do we’ll pay you for the work

00:24:31.669 –> 00:24:31.679

you can do we’ll pay you for the work

00:24:31.679 –> 00:24:32.870

you can do we’ll pay you for the work

but we’re not going to use it anywhere

00:24:32.870 –> 00:24:32.880

but we’re not going to use it anywhere

00:24:32.880 –> 00:24:36.149

but we’re not going to use it anywhere

it’s just an evaluation and those things

00:24:36.149 –> 00:24:36.159

it’s just an evaluation and those things

00:24:36.159 –> 00:24:38.310

it’s just an evaluation and those things

spending a little bit of extra time and

00:24:38.310 –> 00:24:38.320

spending a little bit of extra time and

00:24:38.320 –> 00:24:40.310

spending a little bit of extra time and

a little bit of extra money to make sure

00:24:40.310 –> 00:24:40.320

a little bit of extra money to make sure

00:24:40.320 –> 00:24:41.990

a little bit of extra money to make sure

that you’ve got the right partnership

00:24:41.990 –> 00:24:42.000

that you’ve got the right partnership

00:24:42.000 –> 00:24:44.230

that you’ve got the right partnership

and the right connection is a tremendous

00:24:44.230 –> 00:24:44.240

and the right connection is a tremendous

00:24:44.240 –> 00:24:45.990

and the right connection is a tremendous

amount of saving in headaches and

00:24:45.990 –> 00:24:46.000

amount of saving in headaches and

00:24:46.000 –> 00:24:48.149

amount of saving in headaches and

finances in the long run i think it’s

00:24:48.149 –> 00:24:48.159

finances in the long run i think it’s

00:24:48.159 –> 00:24:49.750

finances in the long run i think it’s

like dating i mean everything we’re just

00:24:49.750 –> 00:24:49.760

like dating i mean everything we’re just

00:24:49.760 –> 00:24:52.390

like dating i mean everything we’re just

humans everything’s dating right so

00:24:52.390 –> 00:24:52.400

humans everything’s dating right so

00:24:52.400 –> 00:24:53.510

humans everything’s dating right so

you know i mean you tested their

00:24:53.510 –> 00:24:53.520

you know i mean you tested their

00:24:53.520 –> 00:24:55.669

you know i mean you tested their

customer support you you you are you

00:24:55.669 –> 00:24:55.679

customer support you you you are you

00:24:55.679 –> 00:24:57.750

customer support you you you are you

have to be their client first before you

00:24:57.750 –> 00:24:57.760

have to be their client first before you

00:24:57.760 –> 00:24:59.190

have to be their client first before you

you can put them in front of another

00:24:59.190 –> 00:24:59.200

you can put them in front of another

00:24:59.200 –> 00:25:00.710

you can put them in front of another

client because how could you see you

00:25:00.710 –> 00:25:00.720

client because how could you see you

00:25:00.720 –> 00:25:02.390

client because how could you see you

know and you know not to abuse jerry

00:25:02.390 –> 00:25:02.400

know and you know not to abuse jerry

00:25:02.400 –> 00:25:05.350

know and you know not to abuse jerry

maguire you know but if you have

00:25:05.350 –> 00:25:05.360

maguire you know but if you have

00:25:05.360 –> 00:25:07.110

maguire you know but if you have

if you have a if you are you know a

00:25:07.110 –> 00:25:07.120

if you have a if you are you know a

00:25:07.120 –> 00:25:09.190

if you have a if you are you know a

single parent and you want someone to

00:25:09.190 –> 00:25:09.200

single parent and you want someone to

00:25:09.200 –> 00:25:10.230

single parent and you want someone to

you know bring you into that

00:25:10.230 –> 00:25:10.240

you know bring you into that

00:25:10.240 –> 00:25:11.990

you know bring you into that

relationship your kids are your or your

00:25:11.990 –> 00:25:12.000

relationship your kids are your or your

00:25:12.000 –> 00:25:13.830

relationship your kids are your or your

child right and i’m sorry your clients

00:25:13.830 –> 00:25:13.840

child right and i’m sorry your clients

00:25:13.840 –> 00:25:15.269

child right and i’m sorry your clients

are your clients or your child and you

00:25:15.269 –> 00:25:15.279

are your clients or your child and you

00:25:15.279 –> 00:25:16.630

are your clients or your child and you

don’t want to bring another person into

00:25:16.630 –> 00:25:16.640

don’t want to bring another person into

00:25:16.640 –> 00:25:18.470

don’t want to bring another person into

that relationship unless you can trust

00:25:18.470 –> 00:25:18.480

that relationship unless you can trust

00:25:18.480 –> 00:25:20.470

that relationship unless you can trust

them and i think it’s easy to say hey

00:25:20.470 –> 00:25:20.480

them and i think it’s easy to say hey

00:25:20.480 –> 00:25:22.950

them and i think it’s easy to say hey

this person did a good job on this and

00:25:22.950 –> 00:25:22.960

this person did a good job on this and

00:25:22.960 –> 00:25:24.789

this person did a good job on this and

yeah we don’t necessarily get along or

00:25:24.789 –> 00:25:24.799

yeah we don’t necessarily get along or

00:25:24.799 –> 00:25:26.230

yeah we don’t necessarily get along or

i’ll send them an email and expect a

00:25:26.230 –> 00:25:26.240

i’ll send them an email and expect a

00:25:26.240 –> 00:25:27.990

i’ll send them an email and expect a

response tomorrow and i don’t hear until

00:25:27.990 –> 00:25:28.000

response tomorrow and i don’t hear until

00:25:28.000 –> 00:25:29.909

response tomorrow and i don’t hear until

next week but you know the project that

00:25:29.909 –> 00:25:29.919

next week but you know the project that

00:25:29.919 –> 00:25:32.070

next week but you know the project that

they did was fantastic and they

00:25:32.070 –> 00:25:32.080

they did was fantastic and they

00:25:32.080 –> 00:25:33.990

they did was fantastic and they

definitely excelled well well beyond us

00:25:33.990 –> 00:25:34.000

definitely excelled well well beyond us

00:25:34.000 –> 00:25:36.789

definitely excelled well well beyond us

i mean that is a series of headaches

00:25:36.789 –> 00:25:36.799

i mean that is a series of headaches

00:25:36.799 –> 00:25:38.710

i mean that is a series of headaches

coming down the road that is

00:25:38.710 –> 00:25:38.720

coming down the road that is

00:25:38.720 –> 00:25:40.390

coming down the road that is

one thousand percent

00:25:40.390 –> 00:25:40.400

one thousand percent

00:25:40.400 –> 00:25:41.990

one thousand percent

a business you’re not gonna get along

00:25:41.990 –> 00:25:42.000

a business you’re not gonna get along

00:25:42.000 –> 00:25:43.830

a business you’re not gonna get along

with and that will ultimately cause you

00:25:43.830 –> 00:25:43.840

with and that will ultimately cause you

00:25:43.840 –> 00:25:46.390

with and that will ultimately cause you

more more trouble uh than good you know

00:25:46.390 –> 00:25:46.400

more more trouble uh than good you know

00:25:46.400 –> 00:25:47.510

more more trouble uh than good you know

i think

00:25:47.510 –> 00:25:47.520

i think

00:25:47.520 –> 00:25:49.669

i think

culture is probably a really big thing

00:25:49.669 –> 00:25:49.679

culture is probably a really big thing

00:25:49.679 –> 00:25:51.269

culture is probably a really big thing

here i know you’re specifically in the

00:25:51.269 –> 00:25:51.279

here i know you’re specifically in the

00:25:51.279 –> 00:25:53.830

here i know you’re specifically in the

software part of things for me funny

00:25:53.830 –> 00:25:53.840

software part of things for me funny

00:25:53.840 –> 00:25:55.830

software part of things for me funny

enough culture is huge to the point

00:25:55.830 –> 00:25:55.840

enough culture is huge to the point

00:25:55.840 –> 00:25:57.750

enough culture is huge to the point

where if i have a bad experience with

00:25:57.750 –> 00:25:57.760

where if i have a bad experience with

00:25:57.760 –> 00:25:59.990

where if i have a bad experience with

the sales rep or customer service i

00:25:59.990 –> 00:26:00.000

the sales rep or customer service i

00:26:00.000 –> 00:26:01.669

the sales rep or customer service i

actually don’t care how great that

00:26:01.669 –> 00:26:01.679

actually don’t care how great that

00:26:01.679 –> 00:26:04.549

actually don’t care how great that

software is i probably won’t use it

00:26:04.549 –> 00:26:04.559

software is i probably won’t use it

00:26:04.559 –> 00:26:06.149

software is i probably won’t use it

simply because of that you know i’ve

00:26:06.149 –> 00:26:06.159

simply because of that you know i’ve

00:26:06.159 –> 00:26:07.350

simply because of that you know i’ve

learned as a

00:26:07.350 –> 00:26:07.360

learned as a

00:26:07.360 –> 00:26:09.029

learned as a

agency owners evaluate software

00:26:09.029 –> 00:26:09.039

agency owners evaluate software

00:26:09.039 –> 00:26:10.630

agency owners evaluate software

companies the same way they evaluate

00:26:10.630 –> 00:26:10.640

companies the same way they evaluate

00:26:10.640 –> 00:26:12.390

companies the same way they evaluate

themselves they’re just measuring the

00:26:12.390 –> 00:26:12.400

themselves they’re just measuring the

00:26:12.400 –> 00:26:14.870

themselves they’re just measuring the

software company as if they are like for

00:26:14.870 –> 00:26:14.880

software company as if they are like for

00:26:14.880 –> 00:26:16.470

software company as if they are like for

your sp the way you measure yourself and

00:26:16.470 –> 00:26:16.480

your sp the way you measure yourself and

00:26:16.480 –> 00:26:17.430

your sp the way you measure yourself and

that they

00:26:17.430 –> 00:26:17.440

that they

00:26:17.440 –> 00:26:19.590

that they

they want software companies to treat

00:26:19.590 –> 00:26:19.600

they want software companies to treat

00:26:19.600 –> 00:26:21.029

they want software companies to treat

you as an agency like you treat your

00:26:21.029 –> 00:26:21.039

you as an agency like you treat your

00:26:21.039 –> 00:26:22.470

you as an agency like you treat your

clients because you know that is

00:26:22.470 –> 00:26:22.480

clients because you know that is

00:26:22.480 –> 00:26:24.950

clients because you know that is

basically your representation to the

00:26:24.950 –> 00:26:24.960

basically your representation to the

00:26:24.960 –> 00:26:26.950

basically your representation to the

client uh but it’s a good transition so

00:26:26.950 –> 00:26:26.960

client uh but it’s a good transition so

00:26:26.960 –> 00:26:29.269

client uh but it’s a good transition so

the last thing you should talk about you

00:26:29.269 –> 00:26:29.279

the last thing you should talk about you

00:26:29.279 –> 00:26:30.950

the last thing you should talk about you

have some pretty interesting software

00:26:30.950 –> 00:26:30.960

have some pretty interesting software

00:26:30.960 –> 00:26:32.630

have some pretty interesting software

partnerships i mean you’re you know you

00:26:32.630 –> 00:26:32.640

partnerships i mean you’re you know you

00:26:32.640 –> 00:26:35.909

partnerships i mean you’re you know you

obviously a lot of wix mailchimp zapier

00:26:35.909 –> 00:26:35.919

obviously a lot of wix mailchimp zapier

00:26:35.919 –> 00:26:38.310

obviously a lot of wix mailchimp zapier

who has been a really great software

00:26:38.310 –> 00:26:38.320

who has been a really great software

00:26:38.320 –> 00:26:40.789

who has been a really great software

partner for you that you know we could

00:26:40.789 –> 00:26:40.799

partner for you that you know we could

00:26:40.799 –> 00:26:43.430

partner for you that you know we could

look to for inspiration other software

00:26:43.430 –> 00:26:43.440

look to for inspiration other software

00:26:43.440 –> 00:26:45.590

look to for inspiration other software

companies you know you know sunir i i

00:26:45.590 –> 00:26:45.600

companies you know you know sunir i i

00:26:45.600 –> 00:26:47.190

companies you know you know sunir i i

believe in standing out as much as you

00:26:47.190 –> 00:26:47.200

believe in standing out as much as you

00:26:47.200 –> 00:26:48.870

believe in standing out as much as you

can i think it’s i think it’s a great

00:26:48.870 –> 00:26:48.880

can i think it’s i think it’s a great

00:26:48.880 –> 00:26:50.789

can i think it’s i think it’s a great

marketing approach and and so i’m going

00:26:50.789 –> 00:26:50.799

marketing approach and and so i’m going

00:26:50.799 –> 00:26:52.630

marketing approach and and so i’m going

to do that with this question i’m going

00:26:52.630 –> 00:26:52.640

to do that with this question i’m going

00:26:52.640 –> 00:26:55.350

to do that with this question i’m going

to provide an answer which i think is

00:26:55.350 –> 00:26:55.360

to provide an answer which i think is

00:26:55.360 –> 00:26:57.110

to provide an answer which i think is

it’s not just frowned upon but it’s a

00:26:57.110 –> 00:26:57.120

it’s not just frowned upon but it’s a

00:26:57.120 –> 00:26:59.029

it’s not just frowned upon but it’s a

it’s a cuss word within within the

00:26:59.029 –> 00:26:59.039

it’s a cuss word within within the

00:26:59.039 –> 00:27:01.750

it’s a cuss word within within the

marketing space uh and that is wix

00:27:01.750 –> 00:27:01.760

marketing space uh and that is wix

00:27:01.760 –> 00:27:05.110

marketing space uh and that is wix

people fervently hate wix no no they

00:27:05.110 –> 00:27:05.120

people fervently hate wix no no they

00:27:05.120 –> 00:27:06.950

people fervently hate wix no no they

absolutely hate it and and i and i

00:27:06.950 –> 00:27:06.960

absolutely hate it and and i and i

00:27:06.960 –> 00:27:09.669

absolutely hate it and and i and i

understand because we are creatures of

00:27:09.669 –> 00:27:09.679

understand because we are creatures of

00:27:09.679 –> 00:27:12.789

understand because we are creatures of

habit we don’t like change and so um you

00:27:12.789 –> 00:27:12.799

habit we don’t like change and so um you

00:27:12.799 –> 00:27:14.950

habit we don’t like change and so um you

know we’ve heard that first impressions

00:27:14.950 –> 00:27:14.960

know we’ve heard that first impressions

00:27:14.960 –> 00:27:17.430

know we’ve heard that first impressions

last a lifetime and arguably speaking

00:27:17.430 –> 00:27:17.440

last a lifetime and arguably speaking

00:27:17.440 –> 00:27:20.389

last a lifetime and arguably speaking

wix was a horrible web platform for a

00:27:20.389 –> 00:27:20.399

wix was a horrible web platform for a

00:27:20.399 –> 00:27:22.710

wix was a horrible web platform for a

very long time especially because a lot

00:27:22.710 –> 00:27:22.720

very long time especially because a lot

00:27:22.720 –> 00:27:23.990

very long time especially because a lot

of people don’t remember this they were

00:27:23.990 –> 00:27:24.000

of people don’t remember this they were

00:27:24.000 –> 00:27:25.830

of people don’t remember this they were

flash based in the beginning and that

00:27:25.830 –> 00:27:25.840

flash based in the beginning and that

00:27:25.840 –> 00:27:27.590

flash based in the beginning and that

wasn’t such a bad thing until steve jobs

00:27:27.590 –> 00:27:27.600

wasn’t such a bad thing until steve jobs

00:27:27.600 –> 00:27:29.750

wasn’t such a bad thing until steve jobs

decided it was when apple decided that

00:27:29.750 –> 00:27:29.760

decided it was when apple decided that

00:27:29.760 –> 00:27:31.990

decided it was when apple decided that

flash was an abomination and wix didn’t

00:27:31.990 –> 00:27:32.000

flash was an abomination and wix didn’t

00:27:32.000 –> 00:27:34.149

flash was an abomination and wix didn’t

change over they became irrelevant right

00:27:34.149 –> 00:27:34.159

change over they became irrelevant right

00:27:34.159 –> 00:27:36.230

change over they became irrelevant right

and everyone agreed that wix wasn’t what

00:27:36.230 –> 00:27:36.240

and everyone agreed that wix wasn’t what

00:27:36.240 –> 00:27:37.669

and everyone agreed that wix wasn’t what

you should use and then even when they

00:27:37.669 –> 00:27:37.679

you should use and then even when they

00:27:37.679 –> 00:27:39.110

you should use and then even when they

switched over to their new editor that

00:27:39.110 –> 00:27:39.120

switched over to their new editor that

00:27:39.120 –> 00:27:41.909

switched over to their new editor that

was html based um instead of flash they

00:27:41.909 –> 00:27:41.919

was html based um instead of flash they

00:27:41.919 –> 00:27:43.830

was html based um instead of flash they

were not good with seo their performance

00:27:43.830 –> 00:27:43.840

were not good with seo their performance

00:27:43.840 –> 00:27:46.710

were not good with seo their performance

was abysmal um it did so it didn’t load

00:27:46.710 –> 00:27:46.720

was abysmal um it did so it didn’t load

00:27:46.720 –> 00:27:47.830

was abysmal um it did so it didn’t load

fast it didn’t provide a great

00:27:47.830 –> 00:27:47.840

fast it didn’t provide a great

00:27:47.840 –> 00:27:50.070

fast it didn’t provide a great

experience uh mobile didn’t work well

00:27:50.070 –> 00:27:50.080

experience uh mobile didn’t work well

00:27:50.080 –> 00:27:51.990

experience uh mobile didn’t work well

which we know ninety percent of internet

00:27:51.990 –> 00:27:52.000

which we know ninety percent of internet

00:27:52.000 –> 00:27:54.230

which we know ninety percent of internet

time is spent on mobile right um so

00:27:54.230 –> 00:27:54.240

time is spent on mobile right um so

00:27:54.240 –> 00:27:56.549

time is spent on mobile right um so

there were all these reasons why wix was

00:27:56.549 –> 00:27:56.559

there were all these reasons why wix was

00:27:56.559 –> 00:27:59.510

there were all these reasons why wix was

you know an awful uh platform for people

00:27:59.510 –> 00:27:59.520

you know an awful uh platform for people

00:27:59.520 –> 00:28:01.750

you know an awful uh platform for people

and in in many ways

00:28:01.750 –> 00:28:01.760

and in in many ways

00:28:01.760 –> 00:28:03.430

and in in many ways

i feel like what wix has done is put

00:28:03.430 –> 00:28:03.440

i feel like what wix has done is put

00:28:03.440 –> 00:28:06.230

i feel like what wix has done is put

their heads down and and seen all the

00:28:06.230 –> 00:28:06.240

their heads down and and seen all the

00:28:06.240 –> 00:28:07.590

their heads down and and seen all the

problems that people are complaining

00:28:07.590 –> 00:28:07.600

problems that people are complaining

00:28:07.600 –> 00:28:09.430

problems that people are complaining

about and try to do everything they can

00:28:09.430 –> 00:28:09.440

about and try to do everything they can

00:28:09.440 –> 00:28:10.950

about and try to do everything they can

to fix them as a matter of fact one of

00:28:10.950 –> 00:28:10.960

to fix them as a matter of fact one of

00:28:10.960 –> 00:28:13.990

to fix them as a matter of fact one of

the things that they did back in 2019

00:28:13.990 –> 00:28:14.000

the things that they did back in 2019

00:28:14.000 –> 00:28:15.990

the things that they did back in 2019

was they started to focus and learn and

00:28:15.990 –> 00:28:16.000

was they started to focus and learn and

00:28:16.000 –> 00:28:18.470

was they started to focus and learn and

they spent an entire year learning about

00:28:18.470 –> 00:28:18.480

they spent an entire year learning about

00:28:18.480 –> 00:28:20.310

they spent an entire year learning about

agency life and that’s all they did they

00:28:20.310 –> 00:28:20.320

agency life and that’s all they did they

00:28:20.320 –> 00:28:21.909

agency life and that’s all they did they

didn’t develop a single tool for

00:28:21.909 –> 00:28:21.919

didn’t develop a single tool for

00:28:21.919 –> 00:28:24.310

didn’t develop a single tool for

agencies during that year and one of the

00:28:24.310 –> 00:28:24.320

agencies during that year and one of the

00:28:24.320 –> 00:28:25.750

agencies during that year and one of the

things they did was they spoke to

00:28:25.750 –> 00:28:25.760

things they did was they spoke to

00:28:25.760 –> 00:28:28.789

things they did was they spoke to

agencies in person uh to the point where

00:28:28.789 –> 00:28:28.799

agencies in person uh to the point where

00:28:28.799 –> 00:28:30.149

agencies in person uh to the point where

we were one of the ones chosen

00:28:30.149 –> 00:28:30.159

we were one of the ones chosen

00:28:30.159 –> 00:28:32.870

we were one of the ones chosen

fortunately um we had the opportunity to

00:28:32.870 –> 00:28:32.880

fortunately um we had the opportunity to

00:28:32.880 –> 00:28:33.990

fortunately um we had the opportunity to

fly out

00:28:33.990 –> 00:28:34.000

fly out

00:28:34.000 –> 00:28:36.710

fly out

to israel to their headquarters and sit

00:28:36.710 –> 00:28:36.720

to israel to their headquarters and sit

00:28:36.720 –> 00:28:38.950

to israel to their headquarters and sit

down with project managers and sit down

00:28:38.950 –> 00:28:38.960

down with project managers and sit down

00:28:38.960 –> 00:28:41.269

down with project managers and sit down

with the individual people and the team

00:28:41.269 –> 00:28:41.279

with the individual people and the team

00:28:41.279 –> 00:28:43.350

with the individual people and the team

who was building these products

00:28:43.350 –> 00:28:43.360

who was building these products

00:28:43.360 –> 00:28:46.149

who was building these products

and tell them about what agency life was

00:28:46.149 –> 00:28:46.159

and tell them about what agency life was

00:28:46.159 –> 00:28:48.789

and tell them about what agency life was

about and there were many times where

00:28:48.789 –> 00:28:48.799

about and there were many times where

00:28:48.799 –> 00:28:50.470

about and there were many times where

they came about and said hey

00:28:50.470 –> 00:28:50.480

they came about and said hey

00:28:50.480 –> 00:28:51.990

they came about and said hey

here’s a prototype we developed this

00:28:51.990 –> 00:28:52.000

here’s a prototype we developed this

00:28:52.000 –> 00:28:53.110

here’s a prototype we developed this

thing we think agencies are going to

00:28:53.110 –> 00:28:53.120

thing we think agencies are going to

00:28:53.120 –> 00:28:54.149

thing we think agencies are going to

love it

00:28:54.149 –> 00:28:54.159

love it

00:28:54.159 –> 00:28:56.149

love it

and and we would sit down and i go this

00:28:56.149 –> 00:28:56.159

and and we would sit down and i go this

00:28:56.159 –> 00:28:58.149

and and we would sit down and i go this

is terrible guys here’s why here’s

00:28:58.149 –> 00:28:58.159

is terrible guys here’s why here’s

00:28:58.159 –> 00:28:59.350

is terrible guys here’s why here’s

something that you’re missing this one

00:28:59.350 –> 00:28:59.360

something that you’re missing this one

00:28:59.360 –> 00:29:00.630

something that you’re missing this one

little thing that you’re missing that

00:29:00.630 –> 00:29:00.640

little thing that you’re missing that

00:29:00.640 –> 00:29:02.470

little thing that you’re missing that

makes this completely irrelevant and so

00:29:02.470 –> 00:29:02.480

makes this completely irrelevant and so

00:29:02.480 –> 00:29:04.710

makes this completely irrelevant and so

i think that attention to detail

00:29:04.710 –> 00:29:04.720

i think that attention to detail

00:29:04.720 –> 00:29:07.190

i think that attention to detail

and the opportunity that they had for us

00:29:07.190 –> 00:29:07.200

and the opportunity that they had for us

00:29:07.200 –> 00:29:08.950

and the opportunity that they had for us

to be involved in something so much

00:29:08.950 –> 00:29:08.960

to be involved in something so much

00:29:08.960 –> 00:29:10.789

to be involved in something so much

bigger than just ourselves

00:29:10.789 –> 00:29:10.799

bigger than just ourselves

00:29:10.799 –> 00:29:12.549

bigger than just ourselves

made it to where

00:29:12.549 –> 00:29:12.559

made it to where

00:29:12.559 –> 00:29:15.590

made it to where

now wix is is a tool that absolutely

00:29:15.590 –> 00:29:15.600

now wix is is a tool that absolutely

00:29:15.600 –> 00:29:17.510

now wix is is a tool that absolutely

agencies can use and one that they

00:29:17.510 –> 00:29:17.520

agencies can use and one that they

00:29:17.520 –> 00:29:20.230

agencies can use and one that they

continue to ask questions about and to

00:29:20.230 –> 00:29:20.240

continue to ask questions about and to

00:29:20.240 –> 00:29:22.470

continue to ask questions about and to

include people and to develop a partner

00:29:22.470 –> 00:29:22.480

include people and to develop a partner

00:29:22.480 –> 00:29:23.909

include people and to develop a partner

community where they’re listening to the

00:29:23.909 –> 00:29:23.919

community where they’re listening to the

00:29:23.919 –> 00:29:25.190

community where they’re listening to the

agencies and i think that’s really the

00:29:25.190 –> 00:29:25.200

agencies and i think that’s really the

00:29:25.200 –> 00:29:27.029

agencies and i think that’s really the

key thing here right is

00:29:27.029 –> 00:29:27.039

key thing here right is

00:29:27.039 –> 00:29:29.029

key thing here right is

we’re using wix because it is in my

00:29:29.029 –> 00:29:29.039

we’re using wix because it is in my

00:29:29.039 –> 00:29:31.029

we’re using wix because it is in my

opinion now a superior product as a

00:29:31.029 –> 00:29:31.039

opinion now a superior product as a

00:29:31.039 –> 00:29:32.549

opinion now a superior product as a

matter of fact wordpress has even come

00:29:32.549 –> 00:29:32.559

matter of fact wordpress has even come

00:29:32.559 –> 00:29:35.510

matter of fact wordpress has even come

out and admitted that wix has better

00:29:35.510 –> 00:29:35.520

out and admitted that wix has better

00:29:35.520 –> 00:29:37.750

out and admitted that wix has better

core web vitals uh has better

00:29:37.750 –> 00:29:37.760

core web vitals uh has better

00:29:37.760 –> 00:29:39.990

core web vitals uh has better

performance and has better cdn support

00:29:39.990 –> 00:29:40.000

performance and has better cdn support

00:29:40.000 –> 00:29:41.669

performance and has better cdn support

than even wordpress does which is which

00:29:41.669 –> 00:29:41.679

than even wordpress does which is which

00:29:41.679 –> 00:29:44.230

than even wordpress does which is which

is unbelievable to hear that from them

00:29:44.230 –> 00:29:44.240

is unbelievable to hear that from them

00:29:44.240 –> 00:29:46.549

is unbelievable to hear that from them

my experience with wix is very similar

00:29:46.549 –> 00:29:46.559

my experience with wix is very similar

00:29:46.559 –> 00:29:48.389

my experience with wix is very similar

obviously they had a rough period of

00:29:48.389 –> 00:29:48.399

obviously they had a rough period of

00:29:48.399 –> 00:29:50.070

obviously they had a rough period of

time but then they started working very

00:29:50.070 –> 00:29:50.080

time but then they started working very

00:29:50.080 –> 00:29:52.549

time but then they started working very

assiduously on and they did a few things

00:29:52.549 –> 00:29:52.559

assiduously on and they did a few things

00:29:52.559 –> 00:29:53.830

assiduously on and they did a few things

that impressed me i even had an

00:29:53.830 –> 00:29:53.840

that impressed me i even had an

00:29:53.840 –> 00:29:55.350

that impressed me i even had an

experience when i was at olark live chat

00:29:55.350 –> 00:29:55.360

experience when i was at olark live chat

00:29:55.360 –> 00:29:56.870

experience when i was at olark live chat

they had an app store they launched we

00:29:56.870 –> 00:29:56.880

they had an app store they launched we

00:29:56.880 –> 00:29:58.389

they had an app store they launched we

were trying to listen it and then the

00:29:58.389 –> 00:29:58.399

were trying to listen it and then the

00:29:58.399 –> 00:30:00.630

were trying to listen it and then the

protocol at the because it was in beta i

00:30:00.630 –> 00:30:00.640

protocol at the because it was in beta i

00:30:00.640 –> 00:30:02.630

protocol at the because it was in beta i

i showed them i wrote like a two page

00:30:02.630 –> 00:30:02.640

i showed them i wrote like a two page

00:30:02.640 –> 00:30:04.789

i showed them i wrote like a two page

email with incredible technical detail

00:30:04.789 –> 00:30:04.799

email with incredible technical detail

00:30:04.799 –> 00:30:05.909

email with incredible technical detail

because i’m a computer scientist and

00:30:05.909 –> 00:30:05.919

because i’m a computer scientist and

00:30:05.919 –> 00:30:07.269

because i’m a computer scientist and

i’ve been marketing like who who’s this

00:30:07.269 –> 00:30:07.279

i’ve been marketing like who who’s this

00:30:07.279 –> 00:30:08.710

i’ve been marketing like who who’s this

marketer i showed them like a bunch of

00:30:08.710 –> 00:30:08.720

marketer i showed them like a bunch of

00:30:08.720 –> 00:30:10.230

marketer i showed them like a bunch of

security problems with their oauth flow

00:30:10.230 –> 00:30:10.240

security problems with their oauth flow

00:30:10.240 –> 00:30:11.590

security problems with their oauth flow

because i could like hijack the session

00:30:11.590 –> 00:30:11.600

because i could like hijack the session

00:30:11.600 –> 00:30:13.190

because i could like hijack the session

and transfer and all this stuff they

00:30:13.190 –> 00:30:13.200

and transfer and all this stuff they

00:30:13.200 –> 00:30:15.029

and transfer and all this stuff they

fixed it but like they were not they

00:30:15.029 –> 00:30:15.039

fixed it but like they were not they

00:30:15.039 –> 00:30:17.269

fixed it but like they were not they

didn’t they were clearly you know what

00:30:17.269 –> 00:30:17.279

didn’t they were clearly you know what

00:30:17.279 –> 00:30:18.950

didn’t they were clearly you know what

is going on here they like over their

00:30:18.950 –> 00:30:18.960

is going on here they like over their

00:30:18.960 –> 00:30:21.110

is going on here they like over their

skis as we’d say in canada right sure

00:30:21.110 –> 00:30:21.120

skis as we’d say in canada right sure

00:30:21.120 –> 00:30:22.789

skis as we’d say in canada right sure

but then what did they do

00:30:22.789 –> 00:30:22.799

but then what did they do

00:30:22.799 –> 00:30:24.549

but then what did they do

what did they do they just like buckle

00:30:24.549 –> 00:30:24.559

what did they do they just like buckle

00:30:24.559 –> 00:30:26.230

what did they do they just like buckle

down and and like well how do we improve

00:30:26.230 –> 00:30:26.240

down and and like well how do we improve

00:30:26.240 –> 00:30:27.590

down and and like well how do we improve

how do we improve i met one of their

00:30:27.590 –> 00:30:27.600

how do we improve i met one of their

00:30:27.600 –> 00:30:29.190

how do we improve i met one of their

product managers they launched like

00:30:29.190 –> 00:30:29.200

product managers they launched like

00:30:29.200 –> 00:30:30.310

product managers they launched like

what’s it called wix console or

00:30:30.310 –> 00:30:30.320

what’s it called wix console or

00:30:30.320 –> 00:30:31.750

what’s it called wix console or

something such an amazing piece of

00:30:31.750 –> 00:30:31.760

something such an amazing piece of

00:30:31.760 –> 00:30:33.909

something such an amazing piece of

technology i met them at collision they

00:30:33.909 –> 00:30:33.919

technology i met them at collision they

00:30:33.919 –> 00:30:35.269

technology i met them at collision they

showed me all the things they were doing

00:30:35.269 –> 00:30:35.279

showed me all the things they were doing

00:30:35.279 –> 00:30:36.710

showed me all the things they were doing

the back end to never have problems like

00:30:36.710 –> 00:30:36.720

the back end to never have problems like

00:30:36.720 –> 00:30:38.789

the back end to never have problems like

that ever again the quality control just

00:30:38.789 –> 00:30:38.799

that ever again the quality control just

00:30:38.799 –> 00:30:40.789

that ever again the quality control just

went way through the roof on the product

00:30:40.789 –> 00:30:40.799

went way through the roof on the product

00:30:40.799 –> 00:30:42.470

went way through the roof on the product

side on the engineering side they just

00:30:42.470 –> 00:30:42.480

side on the engineering side they just

00:30:42.480 –> 00:30:44.149

side on the engineering side they just

they took all those lessons and then

00:30:44.149 –> 00:30:44.159

they took all those lessons and then

00:30:44.159 –> 00:30:45.750

they took all those lessons and then

said yep we’re going to fix them all

00:30:45.750 –> 00:30:45.760

said yep we’re going to fix them all

00:30:45.760 –> 00:30:48.230

said yep we’re going to fix them all

which is from a management point of view

00:30:48.230 –> 00:30:48.240

which is from a management point of view

00:30:48.240 –> 00:30:49.909

which is from a management point of view

very impressive leadership the other

00:30:49.909 –> 00:30:49.919

very impressive leadership the other

00:30:49.919 –> 00:30:51.110

very impressive leadership the other

thing they did that i thought was really

00:30:51.110 –> 00:30:51.120

thing they did that i thought was really

00:30:51.120 –> 00:30:52.870

thing they did that i thought was really

impressive is in the united states they

00:30:52.870 –> 00:30:52.880

impressive is in the united states they

00:30:52.880 –> 00:30:54.149

impressive is in the united states they

have these wix offices all over the

00:30:54.149 –> 00:30:54.159

have these wix offices all over the

00:30:54.159 –> 00:30:55.909

have these wix offices all over the

place and they they are all co-working

00:30:55.909 –> 00:30:55.919

place and they they are all co-working

00:30:55.919 –> 00:30:57.509

place and they they are all co-working

spaces right because they want to meet

00:30:57.509 –> 00:30:57.519

spaces right because they want to meet

00:30:57.519 –> 00:30:59.750

spaces right because they want to meet

customers small businesses and agencies

00:30:59.750 –> 00:30:59.760

customers small businesses and agencies

00:30:59.760 –> 00:31:01.110

customers small businesses and agencies

when they do that

00:31:01.110 –> 00:31:01.120

when they do that

00:31:01.120 –> 00:31:03.029

when they do that

cut you know it’s not because they want

00:31:03.029 –> 00:31:03.039

cut you know it’s not because they want

00:31:03.039 –> 00:31:04.470

cut you know it’s not because they want

to make money on the offices or split

00:31:04.470 –> 00:31:04.480

to make money on the offices or split

00:31:04.480 –> 00:31:06.470

to make money on the offices or split

them it’s literally they had they needed

00:31:06.470 –> 00:31:06.480

them it’s literally they had they needed

00:31:06.480 –> 00:31:07.990

them it’s literally they had they needed

they were really

00:31:07.990 –> 00:31:08.000

they were really

00:31:08.000 –> 00:31:09.669

they were really

user-centric when their attitude i

00:31:09.669 –> 00:31:09.679

user-centric when their attitude i

00:31:09.679 –> 00:31:10.950

user-centric when their attitude i

talked to them it’s like you cannot see

00:31:10.950 –> 00:31:10.960

talked to them it’s like you cannot see

00:31:10.960 –> 00:31:12.310

talked to them it’s like you cannot see

your customers through the glass of the

00:31:12.310 –> 00:31:12.320

your customers through the glass of the

00:31:12.320 –> 00:31:14.230

your customers through the glass of the

screen so we just wanted to create

00:31:14.230 –> 00:31:14.240

screen so we just wanted to create

00:31:14.240 –> 00:31:16.470

screen so we just wanted to create

office spaces where we can all everybody

00:31:16.470 –> 00:31:16.480

office spaces where we can all everybody

00:31:16.480 –> 00:31:18.230

office spaces where we can all everybody

marketing sales engineering product

00:31:18.230 –> 00:31:18.240

marketing sales engineering product

00:31:18.240 –> 00:31:20.710

marketing sales engineering product

design customer support could sit there

00:31:20.710 –> 00:31:20.720

design customer support could sit there

00:31:20.720 –> 00:31:23.350

design customer support could sit there

and see wix customers or non-wix

00:31:23.350 –> 00:31:23.360

and see wix customers or non-wix

00:31:23.360 –> 00:31:25.110

and see wix customers or non-wix

customers because like who didn’t like

00:31:25.110 –> 00:31:25.120

customers because like who didn’t like

00:31:25.120 –> 00:31:27.750

customers because like who didn’t like

wix and talk to them constantly and like

00:31:27.750 –> 00:31:27.760

wix and talk to them constantly and like

00:31:27.760 –> 00:31:29.509

wix and talk to them constantly and like

they were very aggressive about it and

00:31:29.509 –> 00:31:29.519

they were very aggressive about it and

00:31:29.519 –> 00:31:31.590

they were very aggressive about it and

you know that is that is not a normal

00:31:31.590 –> 00:31:31.600

you know that is that is not a normal

00:31:31.600 –> 00:31:33.190

you know that is that is not a normal

thing you know we all talk about it in

00:31:33.190 –> 00:31:33.200

thing you know we all talk about it in

00:31:33.200 –> 00:31:34.710

thing you know we all talk about it in

silicon valley

00:31:34.710 –> 00:31:34.720

silicon valley

00:31:34.720 –> 00:31:36.789

silicon valley

and sas doing that but they were very

00:31:36.789 –> 00:31:36.799

and sas doing that but they were very

00:31:36.799 –> 00:31:39.590

and sas doing that but they were very

very systematic about it so you know you

00:31:39.590 –> 00:31:39.600

very systematic about it so you know you

00:31:39.600 –> 00:31:40.470

very systematic about it so you know you

know

00:31:40.470 –> 00:31:40.480

know

00:31:40.480 –> 00:31:42.149

know

there may be a they were dirty word i

00:31:42.149 –> 00:31:42.159

there may be a they were dirty word i

00:31:42.159 –> 00:31:43.669

there may be a they were dirty word i

guess but they knew that they they

00:31:43.669 –> 00:31:43.679

guess but they knew that they they

00:31:43.679 –> 00:31:45.830

guess but they knew that they they

worked really really hard on it like you

00:31:45.830 –> 00:31:45.840

worked really really hard on it like you

00:31:45.840 –> 00:31:46.710

worked really really hard on it like you

know

00:31:46.710 –> 00:31:46.720

know

00:31:46.720 –> 00:31:48.389

know

and it shows like they care they

00:31:48.389 –> 00:31:48.399

and it shows like they care they

00:31:48.399 –> 00:31:49.750

and it shows like they care they

definitely care

00:31:49.750 –> 00:31:49.760

definitely care

00:31:49.760 –> 00:31:50.950

definitely care

saying saying that you’re

00:31:50.950 –> 00:31:50.960

saying saying that you’re

00:31:50.960 –> 00:31:52.870

saying saying that you’re

customer-centric and actually doing it

00:31:52.870 –> 00:31:52.880

customer-centric and actually doing it

00:31:52.880 –> 00:31:54.789

customer-centric and actually doing it

are two completely different things i i

00:31:54.789 –> 00:31:54.799

are two completely different things i i

00:31:54.799 –> 00:31:57.190

are two completely different things i i

think we know that right and you know

00:31:57.190 –> 00:31:57.200

think we know that right and you know

00:31:57.200 –> 00:31:58.789

think we know that right and you know

let’s let’s go back to something that i

00:31:58.789 –> 00:31:58.799

let’s let’s go back to something that i

00:31:58.799 –> 00:32:00.310

let’s let’s go back to something that i

think anybody can understand whether you

00:32:00.310 –> 00:32:00.320

think anybody can understand whether you

00:32:00.320 –> 00:32:01.830

think anybody can understand whether you

run a business or not right if you think

00:32:01.830 –> 00:32:01.840

run a business or not right if you think

00:32:01.840 –> 00:32:03.669

run a business or not right if you think

about a traditional relationship whether

00:32:03.669 –> 00:32:03.679

about a traditional relationship whether

00:32:03.679 –> 00:32:05.669

about a traditional relationship whether

it’s between you and a significant other

00:32:05.669 –> 00:32:05.679

it’s between you and a significant other

00:32:05.679 –> 00:32:07.830

it’s between you and a significant other

or you and a friend or you and a

00:32:07.830 –> 00:32:07.840

or you and a friend or you and a

00:32:07.840 –> 00:32:09.830

or you and a friend or you and a

business partner whatever it is right we

00:32:09.830 –> 00:32:09.840

business partner whatever it is right we

00:32:09.840 –> 00:32:11.110

business partner whatever it is right we

know that one of the

00:32:11.110 –> 00:32:11.120

know that one of the

00:32:11.120 –> 00:32:13.350

know that one of the

most important elements of that is is

00:32:13.350 –> 00:32:13.360

most important elements of that is is

00:32:13.360 –> 00:32:14.870

most important elements of that is is

listening and then responding

00:32:14.870 –> 00:32:14.880

listening and then responding

00:32:14.880 –> 00:32:16.950

listening and then responding

appropriately if you can’t learn to do

00:32:16.950 –> 00:32:16.960

appropriately if you can’t learn to do

00:32:16.960 –> 00:32:19.509

appropriately if you can’t learn to do

that i i think that that is the demise

00:32:19.509 –> 00:32:19.519

that i i think that that is the demise

00:32:19.519 –> 00:32:21.350

that i i think that that is the demise

of your business on any front but

00:32:21.350 –> 00:32:21.360

of your business on any front but

00:32:21.360 –> 00:32:23.990

of your business on any front but

especially on the software side right

00:32:23.990 –> 00:32:24.000

especially on the software side right

00:32:24.000 –> 00:32:26.149

especially on the software side right

because on the software side it’s so

00:32:26.149 –> 00:32:26.159

because on the software side it’s so

00:32:26.159 –> 00:32:28.630

because on the software side it’s so

easy to switch away it’s so easy to find

00:32:28.630 –> 00:32:28.640

easy to switch away it’s so easy to find

00:32:28.640 –> 00:32:30.710

easy to switch away it’s so easy to find

a tool that guarantees an import feature

00:32:30.710 –> 00:32:30.720

a tool that guarantees an import feature

00:32:30.720 –> 00:32:32.470

a tool that guarantees an import feature

to pull all your stuff over and make the

00:32:32.470 –> 00:32:32.480

to pull all your stuff over and make the

00:32:32.480 –> 00:32:34.070

to pull all your stuff over and make the

transition simple right if you’re

00:32:34.070 –> 00:32:34.080

transition simple right if you’re

00:32:34.080 –> 00:32:35.990

transition simple right if you’re

working with a even something like a

00:32:35.990 –> 00:32:36.000

working with a even something like a

00:32:36.000 –> 00:32:37.590

working with a even something like a

lawn care company here you know you got

00:32:37.590 –> 00:32:37.600

lawn care company here you know you got

00:32:37.600 –> 00:32:39.509

lawn care company here you know you got

to do the research and make calls and do

00:32:39.509 –> 00:32:39.519

to do the research and make calls and do

00:32:39.519 –> 00:32:40.950

to do the research and make calls and do

all this stuff to go find another lawn

00:32:40.950 –> 00:32:40.960

all this stuff to go find another lawn

00:32:40.960 –> 00:32:42.389

all this stuff to go find another lawn

care service provider and sure that

00:32:42.389 –> 00:32:42.399

care service provider and sure that

00:32:42.399 –> 00:32:43.830

care service provider and sure that

doesn’t sound that complicated but it’s

00:32:43.830 –> 00:32:43.840

doesn’t sound that complicated but it’s

00:32:43.840 –> 00:32:45.110

doesn’t sound that complicated but it’s

almost easier to switch away from

00:32:45.110 –> 00:32:45.120

almost easier to switch away from

00:32:45.120 –> 00:32:46.470

almost easier to switch away from

software than it is from the person

00:32:46.470 –> 00:32:46.480

software than it is from the person

00:32:46.480 –> 00:32:48.470

software than it is from the person

cutting your grass and so

00:32:48.470 –> 00:32:48.480

cutting your grass and so

00:32:48.480 –> 00:32:49.669

cutting your grass and so

in this case

00:32:49.669 –> 00:32:49.679

in this case

00:32:49.679 –> 00:32:51.990

in this case

when you when you are customer centric

00:32:51.990 –> 00:32:52.000

when you when you are customer centric

00:32:52.000 –> 00:32:54.549

when you when you are customer centric

and when you can actually do that people

00:32:54.549 –> 00:32:54.559

and when you can actually do that people

00:32:54.559 –> 00:32:56.470

and when you can actually do that people

feel valued and at the end of the day

00:32:56.470 –> 00:32:56.480

feel valued and at the end of the day

00:32:56.480 –> 00:32:58.389

feel valued and at the end of the day

like we we know that people just want to

00:32:58.389 –> 00:32:58.399

like we we know that people just want to

00:32:58.399 –> 00:32:59.430

like we we know that people just want to

feel like they’re a part of something

00:32:59.430 –> 00:32:59.440

feel like they’re a part of something

00:32:59.440 –> 00:33:01.190

feel like they’re a part of something

bigger than themselves and

00:33:01.190 –> 00:33:01.200

bigger than themselves and

00:33:01.200 –> 00:33:03.350

bigger than themselves and

to this day i’ve had people come up to

00:33:03.350 –> 00:33:03.360

to this day i’ve had people come up to

00:33:03.360 –> 00:33:05.669

to this day i’ve had people come up to

me and ask me if i would you know switch

00:33:05.669 –> 00:33:05.679

me and ask me if i would you know switch

00:33:05.679 –> 00:33:07.430

me and ask me if i would you know switch

away from wix to something else because

00:33:07.430 –> 00:33:07.440

away from wix to something else because

00:33:07.440 –> 00:33:09.750

away from wix to something else because

it was better for whatever reason and i

00:33:09.750 –> 00:33:09.760

it was better for whatever reason and i

00:33:09.760 –> 00:33:11.110

it was better for whatever reason and i

can’t do it

00:33:11.110 –> 00:33:11.120

can’t do it

00:33:11.120 –> 00:33:13.269

can’t do it

i can’t i feel like i feel like i owe

00:33:13.269 –> 00:33:13.279

i can’t i feel like i feel like i owe

00:33:13.279 –> 00:33:15.029

i can’t i feel like i feel like i owe

them something which is crazy to think

00:33:15.029 –> 00:33:15.039

them something which is crazy to think

00:33:15.039 –> 00:33:18.310

them something which is crazy to think

that i owe a software company something

00:33:18.310 –> 00:33:18.320

that i owe a software company something

00:33:18.320 –> 00:33:19.750

that i owe a software company something

right

00:33:19.750 –> 00:33:19.760

right

00:33:19.760 –> 00:33:21.750

right

somewhere they flew to israel it’s fun

00:33:21.750 –> 00:33:21.760

somewhere they flew to israel it’s fun

00:33:21.760 –> 00:33:24.230

somewhere they flew to israel it’s fun

right right well and and and you know

00:33:24.230 –> 00:33:24.240

right right well and and and you know

00:33:24.240 –> 00:33:25.350

right right well and and and you know

one of the things that we learned out

00:33:25.350 –> 00:33:25.360

one of the things that we learned out

00:33:25.360 –> 00:33:27.430

one of the things that we learned out

there that they do is mind you we had a

00:33:27.430 –> 00:33:27.440

there that they do is mind you we had a

00:33:27.440 –> 00:33:28.470

there that they do is mind you we had a

totally different experience than i

00:33:28.470 –> 00:33:28.480

totally different experience than i

00:33:28.480 –> 00:33:29.909

totally different experience than i

think most agencies will ever have with

00:33:29.909 –> 00:33:29.919

think most agencies will ever have with

00:33:29.919 –> 00:33:31.830

think most agencies will ever have with

wix but you know that wix doesn’t send

00:33:31.830 –> 00:33:31.840

wix but you know that wix doesn’t send

00:33:31.840 –> 00:33:33.909

wix but you know that wix doesn’t send

out surveys isn’t that just the craziest

00:33:33.909 –> 00:33:33.919

out surveys isn’t that just the craziest

00:33:33.919 –> 00:33:35.669

out surveys isn’t that just the craziest

like they don’t send out surveys and

00:33:35.669 –> 00:33:35.679

like they don’t send out surveys and

00:33:35.679 –> 00:33:38.549

like they don’t send out surveys and

it’s not a lack of

00:33:38.549 –> 00:33:38.559

it’s not a lack of

00:33:38.559 –> 00:33:41.190

it’s not a lack of

initiative to get that feedback it’s

00:33:41.190 –> 00:33:41.200

initiative to get that feedback it’s

00:33:41.200 –> 00:33:42.230

initiative to get that feedback it’s

because

00:33:42.230 –> 00:33:42.240

because

00:33:42.240 –> 00:33:44.149

because

in their mind surveys are completely

00:33:44.149 –> 00:33:44.159

in their mind surveys are completely

00:33:44.159 –> 00:33:46.389

in their mind surveys are completely

inefficient surveys give you a

00:33:46.389 –> 00:33:46.399

inefficient surveys give you a

00:33:46.399 –> 00:33:49.190

inefficient surveys give you a

text-based response and we know just by

00:33:49.190 –> 00:33:49.200

text-based response and we know just by

00:33:49.200 –> 00:33:50.789

text-based response and we know just by

texting that

00:33:50.789 –> 00:33:50.799

texting that

00:33:50.799 –> 00:33:53.350

texting that

sometimes that tonality makes a huge

00:33:53.350 –> 00:33:53.360

sometimes that tonality makes a huge

00:33:53.360 –> 00:33:54.630

sometimes that tonality makes a huge

difference in you yeah they’re very much

00:33:54.630 –> 00:33:54.640

difference in you yeah they’re very much

00:33:54.640 –> 00:33:56.070

difference in you yeah they’re very much

over there they’re using user

00:33:56.070 –> 00:33:56.080

over there they’re using user

00:33:56.080 –> 00:33:57.509

over there they’re using user

researchers like this one they have the

00:33:57.509 –> 00:33:57.519

researchers like this one they have the

00:33:57.519 –> 00:33:59.269

researchers like this one they have the

office right they do they want to see

00:33:59.269 –> 00:33:59.279

office right they do they want to see

00:33:59.279 –> 00:34:01.669

office right they do they want to see

you because they just the glass the

00:34:01.669 –> 00:34:01.679

you because they just the glass the

00:34:01.679 –> 00:34:04.549

you because they just the glass the

computer is a lie right did you know

00:34:04.549 –> 00:34:04.559

computer is a lie right did you know

00:34:04.559 –> 00:34:07.110

computer is a lie right did you know

do you know wix has has a team of people

00:34:07.110 –> 00:34:07.120

do you know wix has has a team of people

00:34:07.120 –> 00:34:08.550

do you know wix has has a team of people

and you got to understand the financial

00:34:08.550 –> 00:34:08.560

and you got to understand the financial

00:34:08.560 –> 00:34:10.550

and you got to understand the financial

investment in doing this because

00:34:10.550 –> 00:34:10.560

investment in doing this because

00:34:10.560 –> 00:34:11.510

investment in doing this because

you know

00:34:11.510 –> 00:34:11.520

you know

00:34:11.520 –> 00:34:13.030

you know

we’re all about automating things as

00:34:13.030 –> 00:34:13.040

we’re all about automating things as

00:34:13.040 –> 00:34:15.030

we’re all about automating things as

much as we human possibly can at this

00:34:15.030 –> 00:34:15.040

much as we human possibly can at this

00:34:15.040 –> 00:34:16.230

much as we human possibly can at this

point because it just makes things

00:34:16.230 –> 00:34:16.240

point because it just makes things

00:34:16.240 –> 00:34:17.990

point because it just makes things

faster easier less expensive more

00:34:17.990 –> 00:34:18.000

faster easier less expensive more

00:34:18.000 –> 00:34:20.310

faster easier less expensive more

efficient surveys are one of the clear

00:34:20.310 –> 00:34:20.320

efficient surveys are one of the clear

00:34:20.320 –> 00:34:22.550

efficient surveys are one of the clear

ways to send out you know

00:34:22.550 –> 00:34:22.560

ways to send out you know

00:34:22.560 –> 00:34:24.310

ways to send out you know

for feedback in in the most efficient

00:34:24.310 –> 00:34:24.320

for feedback in in the most efficient

00:34:24.320 –> 00:34:26.710

for feedback in in the most efficient

manner they have a team of people who

00:34:26.710 –> 00:34:26.720

manner they have a team of people who

00:34:26.720 –> 00:34:29.190

manner they have a team of people who

call their users and ask them if they’re

00:34:29.190 –> 00:34:29.200

call their users and ask them if they’re

00:34:29.200 –> 00:34:30.790

call their users and ask them if they’re

willing to provide a few minutes of

00:34:30.790 –> 00:34:30.800

willing to provide a few minutes of

00:34:30.800 –> 00:34:32.869

willing to provide a few minutes of

their time to provide feedback on wix

00:34:32.869 –> 00:34:32.879

their time to provide feedback on wix

00:34:32.879 –> 00:34:34.710

their time to provide feedback on wix

and they asked them for permission to

00:34:34.710 –> 00:34:34.720

and they asked them for permission to

00:34:34.720 –> 00:34:36.389

and they asked them for permission to

then uh go into their system they don’t

00:34:36.389 –> 00:34:36.399

then uh go into their system they don’t

00:34:36.399 –> 00:34:37.750

then uh go into their system they don’t

do it without their permission of course

00:34:37.750 –> 00:34:37.760

do it without their permission of course

00:34:37.760 –> 00:34:39.750

do it without their permission of course

and see what services apps and so on

00:34:39.750 –> 00:34:39.760

and see what services apps and so on

00:34:39.760 –> 00:34:41.030

and see what services apps and so on

that they’re using and they’ll ask them

00:34:41.030 –> 00:34:41.040

that they’re using and they’ll ask them

00:34:41.040 –> 00:34:42.550

that they’re using and they’ll ask them

very specific questions about their

00:34:42.550 –> 00:34:42.560

very specific questions about their

00:34:42.560 –> 00:34:44.550

very specific questions about their

website and services that they’re using

00:34:44.550 –> 00:34:44.560

website and services that they’re using

00:34:44.560 –> 00:34:46.069

website and services that they’re using

and this is not just for agencies this

00:34:46.069 –> 00:34:46.079

and this is not just for agencies this

00:34:46.079 –> 00:34:47.750

and this is not just for agencies this

is for every user and and that’s how

00:34:47.750 –> 00:34:47.760

is for every user and and that’s how

00:34:47.760 –> 00:34:49.430

is for every user and and that’s how

they collect their feedback and when i

00:34:49.430 –> 00:34:49.440

they collect their feedback and when i

00:34:49.440 –> 00:34:50.389

they collect their feedback and when i

asked them about this why would you

00:34:50.389 –> 00:34:50.399

asked them about this why would you

00:34:50.399 –> 00:34:51.909

asked them about this why would you

spend the time doing this they said well

00:34:51.909 –> 00:34:51.919

spend the time doing this they said well

00:34:51.919 –> 00:34:53.750

spend the time doing this they said well

because when somebody says i don’t like

00:34:53.750 –> 00:34:53.760

because when somebody says i don’t like

00:34:53.760 –> 00:34:56.629

because when somebody says i don’t like

this on a survey you don’t really get

00:34:56.629 –> 00:34:56.639

this on a survey you don’t really get

00:34:56.639 –> 00:34:58.710

this on a survey you don’t really get

the sense of why they don’t like it

00:34:58.710 –> 00:34:58.720

the sense of why they don’t like it

00:34:58.720 –> 00:35:00.790

the sense of why they don’t like it

right you just see i don’t like this

00:35:00.790 –> 00:35:00.800

right you just see i don’t like this

00:35:00.800 –> 00:35:02.950

right you just see i don’t like this

when you ask somebody hey what do you

00:35:02.950 –> 00:35:02.960

when you ask somebody hey what do you

00:35:02.960 –> 00:35:05.589

when you ask somebody hey what do you

think about this and they go i do not

00:35:05.589 –> 00:35:05.599

think about this and they go i do not

00:35:05.599 –> 00:35:09.109

think about this and they go i do not

like this at all right that is a fervent

00:35:09.109 –> 00:35:09.119

like this at all right that is a fervent

00:35:09.119 –> 00:35:12.630

like this at all right that is a fervent

no that is and that is an excitable

00:35:12.630 –> 00:35:12.640

no that is and that is an excitable

00:35:12.640 –> 00:35:15.109

no that is and that is an excitable

frustration that they’re experiencing

00:35:15.109 –> 00:35:15.119

frustration that they’re experiencing

00:35:15.119 –> 00:35:17.589

frustration that they’re experiencing

and and you get to understand how big of

00:35:17.589 –> 00:35:17.599

and and you get to understand how big of

00:35:17.599 –> 00:35:20.150

and and you get to understand how big of

a problem it is as opposed to just i

00:35:20.150 –> 00:35:20.160

a problem it is as opposed to just i

00:35:20.160 –> 00:35:21.750

a problem it is as opposed to just i

don’t like this well i mean we’re just

00:35:21.750 –> 00:35:21.760

don’t like this well i mean we’re just

00:35:21.760 –> 00:35:23.670

don’t like this well i mean we’re just

talking beforehand my my morning began

00:35:23.670 –> 00:35:23.680

talking beforehand my my morning began

00:35:23.680 –> 00:35:25.030

talking beforehand my my morning began

with my microwave being failed to

00:35:25.030 –> 00:35:25.040

with my microwave being failed to

00:35:25.040 –> 00:35:26.710

with my microwave being failed to

deliver by home depot for the second

00:35:26.710 –> 00:35:26.720

deliver by home depot for the second

00:35:26.720 –> 00:35:28.950

deliver by home depot for the second

time you know and all i got was a survey

00:35:28.950 –> 00:35:28.960

time you know and all i got was a survey

00:35:28.960 –> 00:35:30.390

time you know and all i got was a survey

you know one to five how would you rate

00:35:30.390 –> 00:35:30.400

you know one to five how would you rate

00:35:30.400 –> 00:35:31.910

you know one to five how would you rate

this i’m like well one i guess because

00:35:31.910 –> 00:35:31.920

this i’m like well one i guess because

00:35:31.920 –> 00:35:33.349

this i’m like well one i guess because

they broke the first microwave and they

00:35:33.349 –> 00:35:33.359

they broke the first microwave and they

00:35:33.359 –> 00:35:35.030

they broke the first microwave and they

couldn’t manage the delivery this

00:35:35.030 –> 00:35:35.040

couldn’t manage the delivery this

00:35:35.040 –> 00:35:35.910

couldn’t manage the delivery this

morning

00:35:35.910 –> 00:35:35.920

morning

00:35:35.920 –> 00:35:37.430

morning

because they’re just beyond them

00:35:37.430 –> 00:35:37.440

because they’re just beyond them

00:35:37.440 –> 00:35:39.109

because they’re just beyond them

and so you know you don’t get the

00:35:39.109 –> 00:35:39.119

and so you know you don’t get the

00:35:39.119 –> 00:35:40.550

and so you know you don’t get the

understanding of what is a reasonable

00:35:40.550 –> 00:35:40.560

understanding of what is a reasonable

00:35:40.560 –> 00:35:42.150

understanding of what is a reasonable

expectation as a customer how this could

00:35:42.150 –> 00:35:42.160

expectation as a customer how this could

00:35:42.160 –> 00:35:43.430

expectation as a customer how this could

have been better they they’re

00:35:43.430 –> 00:35:43.440

have been better they they’re

00:35:43.440 –> 00:35:44.870

have been better they they’re

inconveniencing me they got fit into the

00:35:44.870 –> 00:35:44.880

inconveniencing me they got fit into the

00:35:44.880 –> 00:35:46.870

inconveniencing me they got fit into the

day this is part of their promise is

00:35:46.870 –> 00:35:46.880

day this is part of their promise is

00:35:46.880 –> 00:35:48.710

day this is part of their promise is

that they would do like totally online

00:35:48.710 –> 00:35:48.720

that they would do like totally online

00:35:48.720 –> 00:35:50.069

that they would do like totally online

orders and fulfillment installation if

00:35:50.069 –> 00:35:50.079

orders and fulfillment installation if

00:35:50.079 –> 00:35:51.030

orders and fulfillment installation if

that’s the position they want in the

00:35:51.030 –> 00:35:51.040

that’s the position they want in the

00:35:51.040 –> 00:35:52.790

that’s the position they want in the

market you know this is how they’d have

00:35:52.790 –> 00:35:52.800

market you know this is how they’d have

00:35:52.800 –> 00:35:54.950

market you know this is how they’d have

to adapt to our lives because we can’t

00:35:54.950 –> 00:35:54.960

to adapt to our lives because we can’t

00:35:54.960 –> 00:35:56.870

to adapt to our lives because we can’t

hold their lives on on hostage you know

00:35:56.870 –> 00:35:56.880

hold their lives on on hostage you know

00:35:56.880 –> 00:35:58.310

hold their lives on on hostage you know

we’ve all had two years of the pandemic

00:35:58.310 –> 00:35:58.320

we’ve all had two years of the pandemic

00:35:58.320 –> 00:35:59.990

we’ve all had two years of the pandemic

all this stuff right you can’t get that

00:35:59.990 –> 00:36:00.000

all this stuff right you can’t get that

00:36:00.000 –> 00:36:01.910

all this stuff right you can’t get that

from a survey with one to five you have

00:36:01.910 –> 00:36:01.920

from a survey with one to five you have

00:36:01.920 –> 00:36:04.710

from a survey with one to five you have

to talk to people you know um you know

00:36:04.710 –> 00:36:04.720

to talk to people you know um you know

00:36:04.720 –> 00:36:07.510

to talk to people you know um you know

wix is great i i i’m

00:36:07.510 –> 00:36:07.520

wix is great i i i’m

00:36:07.520 –> 00:36:09.190

wix is great i i i’m

it’s not a dirty word they’re great you

00:36:09.190 –> 00:36:09.200

it’s not a dirty word they’re great you

00:36:09.200 –> 00:36:11.510

it’s not a dirty word they’re great you

know i say that no one wants a website

00:36:11.510 –> 00:36:11.520

know i say that no one wants a website

00:36:11.520 –> 00:36:13.109

know i say that no one wants a website

you’re not an agency owner and i will

00:36:13.109 –> 00:36:13.119

you’re not an agency owner and i will

00:36:13.119 –> 00:36:14.069

you’re not an agency owner and i will

say this

00:36:14.069 –> 00:36:14.079

say this

00:36:14.079 –> 00:36:16.150

say this

if you if you’re the type of person who

00:36:16.150 –> 00:36:16.160

if you if you’re the type of person who

00:36:16.160 –> 00:36:17.670

if you if you’re the type of person who

can adopt a piece of technology i’m

00:36:17.670 –> 00:36:17.680

can adopt a piece of technology i’m

00:36:17.680 –> 00:36:19.190

can adopt a piece of technology i’m

going to walk back on my own words here

00:36:19.190 –> 00:36:19.200

going to walk back on my own words here

00:36:19.200 –> 00:36:21.270

going to walk back on my own words here

but if if you can adopt a piece of

00:36:21.270 –> 00:36:21.280

but if if you can adopt a piece of

00:36:21.280 –> 00:36:22.950

but if if you can adopt a piece of

technology you also have to be willing

00:36:22.950 –> 00:36:22.960

technology you also have to be willing

00:36:22.960 –> 00:36:24.790

technology you also have to be willing

to give it up and i think that if you

00:36:24.790 –> 00:36:24.800

to give it up and i think that if you

00:36:24.800 –> 00:36:26.870

to give it up and i think that if you

can do that if you can understand that

00:36:26.870 –> 00:36:26.880

can do that if you can understand that

00:36:26.880 –> 00:36:28.870

can do that if you can understand that

as the world moves forward that

00:36:28.870 –> 00:36:28.880

as the world moves forward that

00:36:28.880 –> 00:36:30.310

as the world moves forward that

technology

00:36:30.310 –> 00:36:30.320

technology

00:36:30.320 –> 00:36:31.829

technology

that you’re using right now if it

00:36:31.829 –> 00:36:31.839

that you’re using right now if it

00:36:31.839 –> 00:36:34.069

that you’re using right now if it

doesn’t evolve properly that you have to

00:36:34.069 –> 00:36:34.079

doesn’t evolve properly that you have to

00:36:34.079 –> 00:36:35.990

doesn’t evolve properly that you have to

look for the next best thing then i

00:36:35.990 –> 00:36:36.000

look for the next best thing then i

00:36:36.000 –> 00:36:38.230

look for the next best thing then i

think i think you are the type of

00:36:38.230 –> 00:36:38.240

think i think you are the type of

00:36:38.240 –> 00:36:41.030

think i think you are the type of

individual who will find success not

00:36:41.030 –> 00:36:41.040

individual who will find success not

00:36:41.040 –> 00:36:43.349

individual who will find success not

just today but moving forward right like

00:36:43.349 –> 00:36:43.359

just today but moving forward right like

00:36:43.359 –> 00:36:45.670

just today but moving forward right like

if wix one day does become irrelevant as

00:36:45.670 –> 00:36:45.680

if wix one day does become irrelevant as

00:36:45.680 –> 00:36:47.109

if wix one day does become irrelevant as

hard as it will be

00:36:47.109 –> 00:36:47.119

hard as it will be

00:36:47.119 –> 00:36:49.109

hard as it will be

it’s my responsibility as an agency

00:36:49.109 –> 00:36:49.119

it’s my responsibility as an agency

00:36:49.119 –> 00:36:51.030

it’s my responsibility as an agency

owner to say well we can’t use wix

00:36:51.030 –> 00:36:51.040

owner to say well we can’t use wix

00:36:51.040 –> 00:36:52.950

owner to say well we can’t use wix

anymore because the product simply

00:36:52.950 –> 00:36:52.960

anymore because the product simply

00:36:52.960 –> 00:36:54.870

anymore because the product simply

doesn’t deliver right

00:36:54.870 –> 00:36:54.880

doesn’t deliver right

00:36:54.880 –> 00:36:56.790

doesn’t deliver right

i would hope that with user feedback and

00:36:56.790 –> 00:36:56.800

i would hope that with user feedback and

00:36:56.800 –> 00:36:58.470

i would hope that with user feedback and

all the initiatives and how aggressive

00:36:58.470 –> 00:36:58.480

all the initiatives and how aggressive

00:36:58.480 –> 00:36:59.589

all the initiatives and how aggressive

they’re being about advancing their

00:36:59.589 –> 00:36:59.599

they’re being about advancing their

00:36:59.599 –> 00:37:01.750

they’re being about advancing their

platform that that doesn’t happen

00:37:01.750 –> 00:37:01.760

platform that that doesn’t happen

00:37:01.760 –> 00:37:03.270

platform that that doesn’t happen

but i think that that’s where a lot of

00:37:03.270 –> 00:37:03.280

but i think that that’s where a lot of

00:37:03.280 –> 00:37:05.190

but i think that that’s where a lot of

wordpress agency owners are nowadays i

00:37:05.190 –> 00:37:05.200

wordpress agency owners are nowadays i

00:37:05.200 –> 00:37:06.470

wordpress agency owners are nowadays i

mean

00:37:06.470 –> 00:37:06.480

mean

00:37:06.480 –> 00:37:07.990

mean

these people need to realize that even

00:37:07.990 –> 00:37:08.000

these people need to realize that even

00:37:08.000 –> 00:37:09.510

these people need to realize that even

if they understand the system perfectly

00:37:09.510 –> 00:37:09.520

if they understand the system perfectly

00:37:09.520 –> 00:37:11.510

if they understand the system perfectly

the second that they hand it over

00:37:11.510 –> 00:37:11.520

the second that they hand it over

00:37:11.520 –> 00:37:14.069

the second that they hand it over

they risk that customer updating a

00:37:14.069 –> 00:37:14.079

they risk that customer updating a

00:37:14.079 –> 00:37:15.829

they risk that customer updating a

single plug-in and breaking everything

00:37:15.829 –> 00:37:15.839

single plug-in and breaking everything

00:37:15.839 –> 00:37:18.310

single plug-in and breaking everything

right or they risk that owner thinking

00:37:18.310 –> 00:37:18.320

right or they risk that owner thinking

00:37:18.320 –> 00:37:19.670

right or they risk that owner thinking

that they can update a section of the

00:37:19.670 –> 00:37:19.680

that they can update a section of the

00:37:19.680 –> 00:37:21.430

that they can update a section of the

site and they get the wordpress white

00:37:21.430 –> 00:37:21.440

site and they get the wordpress white

00:37:21.440 –> 00:37:23.510

site and they get the wordpress white

screen of death right i mean these are

00:37:23.510 –> 00:37:23.520

screen of death right i mean these are

00:37:23.520 –> 00:37:25.510

screen of death right i mean these are

serious problems that especially for me

00:37:25.510 –> 00:37:25.520

serious problems that especially for me

00:37:25.520 –> 00:37:27.910

serious problems that especially for me

on the small business side um are

00:37:27.910 –> 00:37:27.920

on the small business side um are

00:37:27.920 –> 00:37:29.990

on the small business side um are

inevitable you know it’s not something

00:37:29.990 –> 00:37:30.000

inevitable you know it’s not something

00:37:30.000 –> 00:37:31.510

inevitable you know it’s not something

that could happen it’s something that

00:37:31.510 –> 00:37:31.520

that could happen it’s something that

00:37:31.520 –> 00:37:33.430

that could happen it’s something that

has happened and will continue to happen

00:37:33.430 –> 00:37:33.440

has happened and will continue to happen

00:37:33.440 –> 00:37:34.870

has happened and will continue to happen

if we continue to use software that’s

00:37:34.870 –> 00:37:34.880

if we continue to use software that’s

00:37:34.880 –> 00:37:36.710

if we continue to use software that’s

outdated like that you know

00:37:36.710 –> 00:37:36.720

outdated like that you know

00:37:36.720 –> 00:37:40.150

outdated like that you know

amazing all right i i this you’ve been

00:37:40.150 –> 00:37:40.160

amazing all right i i this you’ve been

00:37:40.160 –> 00:37:43.270

amazing all right i i this you’ve been

amazing so much i said wisdom yeah it’s

00:37:43.270 –> 00:37:43.280

amazing so much i said wisdom yeah it’s

00:37:43.280 –> 00:37:44.950

amazing so much i said wisdom yeah it’s

true i mean you figure out a lot of

00:37:44.950 –> 00:37:44.960

true i mean you figure out a lot of

00:37:44.960 –> 00:37:46.310

true i mean you figure out a lot of

things and there’s a reason why wix

00:37:46.310 –> 00:37:46.320

things and there’s a reason why wix

00:37:46.320 –> 00:37:48.550

things and there’s a reason why wix

fleet is real i’m sure it wasn’t because

00:37:48.550 –> 00:37:48.560

fleet is real i’m sure it wasn’t because

00:37:48.560 –> 00:37:50.390

fleet is real i’m sure it wasn’t because

you’re just any random individual you

00:37:50.390 –> 00:37:50.400

you’re just any random individual you

00:37:50.400 –> 00:37:52.390

you’re just any random individual you

have a lot to say that is valuable how

00:37:52.390 –> 00:37:52.400

have a lot to say that is valuable how

00:37:52.400 –> 00:37:54.230

have a lot to say that is valuable how

do people get a hold of you how do they

00:37:54.230 –> 00:37:54.240

do people get a hold of you how do they

00:37:54.240 –> 00:37:55.510

do people get a hold of you how do they

find your website linkedin what do you

00:37:55.510 –> 00:37:55.520

find your website linkedin what do you

00:37:55.520 –> 00:37:57.270

find your website linkedin what do you

email what do you want to do i’ll be

00:37:57.270 –> 00:37:57.280

email what do you want to do i’ll be

00:37:57.280 –> 00:37:59.510

email what do you want to do i’ll be

very honest in here um i have not put a

00:37:59.510 –> 00:37:59.520

very honest in here um i have not put a

00:37:59.520 –> 00:38:01.349

very honest in here um i have not put a

lot of time into social media and i’m

00:38:01.349 –> 00:38:01.359

lot of time into social media and i’m

00:38:01.359 –> 00:38:02.870

lot of time into social media and i’m

going to say something that again is is

00:38:02.870 –> 00:38:02.880

going to say something that again is is

00:38:02.880 –> 00:38:04.310

going to say something that again is is

a little bit uh blasphemous here in the

00:38:04.310 –> 00:38:04.320

a little bit uh blasphemous here in the

00:38:04.320 –> 00:38:06.870

a little bit uh blasphemous here in the

marketing world but i i personally hate

00:38:06.870 –> 00:38:06.880

marketing world but i i personally hate

00:38:06.880 –> 00:38:08.950

marketing world but i i personally hate

social media i i think there’s a place

00:38:08.950 –> 00:38:08.960

social media i i think there’s a place

00:38:08.960 –> 00:38:11.030

social media i i think there’s a place

for it i think it’s if it’s something

00:38:11.030 –> 00:38:11.040

for it i think it’s if it’s something

00:38:11.040 –> 00:38:12.950

for it i think it’s if it’s something

that that people value uh that they

00:38:12.950 –> 00:38:12.960

that that people value uh that they

00:38:12.960 –> 00:38:15.910

that that people value uh that they

should continue to use i i am working on

00:38:15.910 –> 00:38:15.920

should continue to use i i am working on

00:38:15.920 –> 00:38:17.910

should continue to use i i am working on

developing a process and a team that can

00:38:17.910 –> 00:38:17.920

developing a process and a team that can

00:38:17.920 –> 00:38:19.829

developing a process and a team that can

help me uh you know put it out they

00:38:19.829 –> 00:38:19.839

help me uh you know put it out they

00:38:19.839 –> 00:38:22.150

help me uh you know put it out they

should meet you at the local bars

00:38:22.150 –> 00:38:22.160

should meet you at the local bars

00:38:22.160 –> 00:38:24.230

should meet you at the local bars

yeah yeah yeah yeah you should you

00:38:24.230 –> 00:38:24.240

yeah yeah yeah yeah you should you

00:38:24.240 –> 00:38:25.349

yeah yeah yeah yeah you should you

should meet me at the local bar

00:38:25.349 –> 00:38:25.359

should meet me at the local bar

00:38:25.359 –> 00:38:27.670

should meet me at the local bar

absolutely um no but um you know you can

00:38:27.670 –> 00:38:27.680

absolutely um no but um you know you can

00:38:27.680 –> 00:38:29.510

absolutely um no but um you know you can

find me on linkedin uh you can find me

00:38:29.510 –> 00:38:29.520

find me on linkedin uh you can find me

00:38:29.520 –> 00:38:32.550

find me on linkedin uh you can find me

under diaz dave um you can you can find

00:38:32.550 –> 00:38:32.560

under diaz dave um you can you can find

00:38:32.560 –> 00:38:34.910

under diaz dave um you can you can find

me uh you know via email dave

00:38:34.910 –> 00:38:34.920

me uh you know via email dave

00:38:34.920 –> 00:38:37.270

me uh you know via email dave

redfordmarketing.com uh and email me

00:38:37.270 –> 00:38:37.280

redfordmarketing.com uh and email me

00:38:37.280 –> 00:38:39.750

redfordmarketing.com uh and email me

personally but yeah that’s probably the

00:38:39.750 –> 00:38:39.760

personally but yeah that’s probably the

00:38:39.760 –> 00:38:41.430

personally but yeah that’s probably the

best way to get a hold of me if you have

00:38:41.430 –> 00:38:41.440

best way to get a hold of me if you have

00:38:41.440 –> 00:38:42.710

best way to get a hold of me if you have

additional questions or want to just

00:38:42.710 –> 00:38:42.720

additional questions or want to just

00:38:42.720 –> 00:38:45.109

additional questions or want to just

chat i’m always down to hear what other

00:38:45.109 –> 00:38:45.119

chat i’m always down to hear what other

00:38:45.119 –> 00:38:46.870

chat i’m always down to hear what other

people are doing i love to learn about

00:38:46.870 –> 00:38:46.880

people are doing i love to learn about

00:38:46.880 –> 00:38:48.550

people are doing i love to learn about

what other people are doing in the space

00:38:48.550 –> 00:38:48.560

what other people are doing in the space

00:38:48.560 –> 00:38:50.550

what other people are doing in the space

i really appreciate it thank you so much

00:38:50.550 –> 00:38:50.560

i really appreciate it thank you so much

00:38:50.560 –> 00:38:52.310

i really appreciate it thank you so much

for doing this

00:38:52.310 –> 00:38:52.320

for doing this

00:38:52.320 –> 00:38:54.069

for doing this

and thank you for having me i really

00:38:54.069 –> 00:38:54.079

and thank you for having me i really

00:38:54.079 –> 00:39:01.270

and thank you for having me i really

appreciate it

00:39:01.270 –> 00:39:01.280

00:39:01.280 –> 00:39:02.790

for more great insights on partnerships

00:39:02.790 –> 00:39:02.800

for more great insights on partnerships

00:39:02.800 –> 00:39:04.710

for more great insights on partnerships

and software like and subscribe and

00:39:04.710 –> 00:39:04.720

and software like and subscribe and

00:39:04.720 –> 00:39:08.520

and software like and subscribe and

we’ll see you in the next video

higher margin retainer agency

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